Richmond, UK – August 16th. ChannelAdvisor UK, the leading provider of e-commerce channel management solutions, today announces the availability of the ChannelAdvisor Complete platform with the launch of SearchAdvisor and ShoppingAdvisor. The two new programmes will allow multi-channel online retailers to manage their businesses more efficiently.

Jennifer Gibson, ChannelAdvisor VP International, commented: “The launch of ChannelAdvisor Complete is a fantastic milestone for us. We’ve been part of the growing UK eCommerce industry for the past four years and we’re dedicated to offering solutions that really help UK eTailers grow. With SearchAdvisor and ShoppingAdvisor, we enable eTailers to treat search engines and shopping comparison sites as sales channels in their own right, not just an avenue for marketing and product exposure.”

“We’ve been using ChannelAdvisor’s technology to grow our online business over the past two years,” says Gareth Haines of, the UK’s no.1 seller of traditional musical instruments. “We look forward to utilising the new ChannelAdvisor Complete platform to expand our online channels to include paid search and shopping comparison sites. ChannelAdvisor is an exceptional partner and we are excited about growing our online sales.”

The first search marketing solution designed exclusively for eTailers, SearchAdvisor assists large and medium sized retailers looking to use technology to increase the value of their paid search campaigns. SearchAdvisor focuses on maximising returns on paid search investment, and effortlessly manages large and complex campaigns across multiple search engines. Through a single user interface, SearchAdvisor enables online businesses to manage, automate and optimise their search marketing efforts across top search engines including Google, Yahoo!, MSN and

In addition, SearchAdvisor solves eTailers’ unique needs with key features including the ability to link to inventory, out-of-stock alerting and advanced optimisation rules that include margin-based bid management on actual product costs.

SearchAdvisor’s industry leading features include:

• Integrated Campaign Management – Use a single interface to create, manage and analyse paid search campaigns.
• Search Marketing Analytics – Optimise campaigns based on the profitability of individual keywords enabling you to view campaign performance by order, products sold or revenue generated.
• Bulk Campaign Upload – Define your search marketing campaigns and keywords, then launch your paid search marketing efforts to all supported engines with a single click.
• Automated Bid Management – Create and manage bidding rules that automatically adjust your bid strategies based on performance, eliminating the daily workload which allows you to focus on your overall success.
• Multi-Channel Reporting – Integrate and track all of your multi-channel performance including paid search, natural search and comparison shopping engines from a single application, saving you time and allowing you to maximise your profitability.
• Landing Page Optimisation – View the performance and compare landing pages based on combined revenue, expense, conversion rates and profitability across all channels.

ShoppingAdvisor™ is the first self managed solution that puts merchandising products on comparison shopping engines back in the hands of retailers. ShoppingAdvisor enables retailers to easily customise their product feeds to individual comparison shopping engines without requiring internal IT resources.

It enables retailers to focus on the core principals of operating a successful comparison shopping program: minimising spend, increasing revenue and improving efficiencies. ShoppingAdvisor’s built-in profitability management enables retailers to define business rules that will automatically adjust bid levels or remove products to improve profitability. In addition, ShoppingAdvisor includes pre-defined business rules based on best practices for increasing product exposure and conversion with the various shopping engines.

ShoppingAdvisor’s industry leading features include:

• Advanced Dashboard Interface – Get a 360-degree view of your feed status, your performance across individual channels, and be alerted when your traffic or revenue reaches predetermined thresholds.
• Merchandising Engine – Include or exclude products with the click of a button, re-write titles and descriptions and build business rules that can dynamically generate unique content for each product on each channel.
• Built-in Profitability Management – Evaluate individual product performance including cost per order, return on ad spend (ROAS), and profit margin at each comparison shopping engine.
• Keyword Term Generator – Identify which keywords are driving traffic to your website and easily incorporate them into your titles and descriptions to improve relevancy.
• Multi-channel Category Mapping – Map your data feed to the taxonomy of over 40 comparison shopping engines’ categories.
• Advanced Reporting – Monitor the performance of your campaign strategies by channel, category, landing page or product.
• Seamless Paid Search Integration – ShoppingAdvisor is seamlessly integrated with SearchAdvisor™ providing a single login, unified channel reporting, bid management and keyword term generation.

Additionally, ChannelAdvisor is introducing a series of initiatives that help new ShoppingAdvisor customers improve their day-to-day multi-channel campaign management. ShoppingAdvisor customers can select from one of several enhanced services packages to support their need to establish a go-to-market strategy or evaluate areas of improvement with their current comparison shopping campaigns. One specific program enables customers to be live on 15 comparison shopping sites within 5 business days.

About ChannelAdvisor Corporation
ChannelAdvisor Ltd provides technology and services that enable industry-leading retailers and manufacturers to sell their products across multiple online marketplaces such as eBay, Amazon, comparison shopping engines such as, Shopzilla, Kelkoo and Google Product Search and search engines such as Google and Yahoo. In 2006, ChannelAdvisor managed over £750 million in gross merchandise value (GMV) on behalf of its customers.
ChannelAdvisor solutions combine best practices, innovative software applications and integration technology to dramatically accelerate online channel sales. ChannelAdvisor's customers include Nokia, GSI Commerce, Sears and Motorola. ChannelAdvisor Ltd is based in Richmond, London with offices in the United States, Germany and Australia.

For more information, visit:

Dan Alder, Joseph Thomas,
Ph: +44 (0) 2075921200

Published on: 12:00AM on 20th August 2007