Foviance, the expert in online user experience, today announces the appointment of James Andrews to Foviance as product development director.

Andrews has a long association with the company having founded WebAbacus, the web analytics firm that merged with The Usability Company in early 2005 to form Foviance. He was responsible for the original architecture which included a number of industry firsts.

Andrews has held an advisory role at Foviance since the merger, and he now returns to lead the development of WebAbacus, the industry’s next generation Web 2.0 compatible web analytics tool.

In his new role, Andrews will focus on evolving the WebAbacus architecture to ensure it is completely scalable with all digital and off-line marketing channels, while keeping pace with the rapidly evolving social media landscape.

Andrews is a serial entrepreneur with a string of successful businesses to his name, including Blue Sky and Re-Cog and is a non-executive director of NetB2B2 Plc. His passion is designing and building original internet solutions, working with web 2.0 technologies such as Ajax and XML. Most recently, he has been involved in the development of applications using Ruby on Rails, an open source web application framework written in the Ruby programming language.

Paul Blunden, CEO of Foviance comments: “Our offering is rooted in the in-depth analysis of online behaviour, which has its foundations in web analytics. Brands have woken-up to the importance of investing in their customer’s experience online, and James will undoubtedly be one of the prominent figures to lead the industry into its next stage of development. We are delighted to welcome him back to the team.”

James Andrews, product development director, Foviance comments: “Digital marketers are continually developing more complex tools to interact with their target audience, but one common goal unites all activities online, measuring results. The web analytics community must keep pace and offer flexible and usable tools with the ability to measure these activities. That is exactly what we will be looking to achieve at Foviance.”

Foviance press contacts:
Wendy McAuliffe / Lloyd Gofton
Liberate Media
Tel: 07900 886791
Email: /

About Foviance:

Notes to Editors
Foviance teams usability consultancy with web analytics to offer one of the world’s most cutting-edge online customer experience services.

The company is the result of the merger between WebAbacus and The Usability Company in April 2005, bringing together the powerful web analytics technology of the former with the usability expertise of the latter. The result is a ground-breaking combination of analytics software and survey technology with Human Computer Interaction (HCI) qualified usability consultancy.

Foviance offers expert usability services, in depth analysis of users’ online behaviour and an innovative Experience Management Programme.

The Experience Management Programme is a European first, providing organisations with a detailed picture of what happens when customers use their digital services, and advice on how to improve this experience.

Foviance boasts 43 of the UK FTSE 100 companies among its client roster, including Barclays Bank, British Airways, BSkyB, HSBC and Tesco.

Published on: 12:00AM on 21st August 2007