Orlando, Fla. (August 20, 2007) – Managing the varying and often complex requirements of the comparison shopping engines (CSE) just got easier for retailers who manage the day-to-day activities themselves. Channel Intelligence (CI) announces the release of its new SellCast™ Self Management Tool for retailers, previously available only to the CI Spend Management Team for managing CSE activities on behalf of clients. The Self Management Tool (http://www.channelintelligence.com/Self_Management_Tools.htm) is designed to complement the rich optimization benefits of SellCast™ Online Marketing by making detailed analytics easily accessible to retailers for more informed business decisions.

The SellCast™ Self Management Tool provides a do-it-yourself alternative to the SellCast™ Total Management Service where CI actively manages the advertising spend and owns the legal and financial relationships with the shopping channels on behalf of clients. The Self Management Tool allows a retailer to use detailed SellCast™ reporting to make independent informed decisions providing greater empowerment to the retailer by incorporating several features not found in any other tool in the market today.

“Managing the comparison shopping engines and online marketplaces traditionally required an incredible investment of time and resources by retailers,” commented Mark Ebel, SellCast™ SVP and GM at Channel Intelligence. “While many retailers rely on us to manage the day-to-day activities, we are pleased to now make our industry leading decision support tools available to help empower CSE marketing related decisions for those who wish to keep their finger directly on the pulse of their daily decisions and manage the process themselves.”

The Self Management Tool includes all of the traditional SellCast™ Reports and Analytics, as well as actionable analytics so the user can take action on the data within the reports (http://www.channelintelligence.com/sellcast_reporting.html). Some of the ways the SellCast™ Self Management Tool offers additional value above and beyond other solutions include the following:

- The user can set their goals in the tool and then view recommendations about which products to remove from the program in order to meet those goals, including return on ad spend (ROAS), cost of sales, gross profit margin, average order value, and conversion rate.

- Retailers can also schedule changes to their feed for different CSEs within the tool, such as adding promotional text, directing limited ad spend dollars toward the end of a particular month, and managing product exclusions per channel, by all channels, by manufacturer name or individual SKU.

The SellCast™ Self Management Tool offers full auditing functionality, tracking of all changes made to feeds over time, and automated bidding for supported sites, such as Shopzilla, to truly add value by facilitating stronger performance on CSEs for those retailers who wish to manage daily activities themselves.

About Channel Intelligence
Powered by the patented CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers, SmartBargains.com, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (NASDAQ: ICGE), is based in Orlando, FL with offices in Europe. http://www.channelintelligence.com

Channel Intelligence, Inc.
Joy Lee
(321) 559-2336

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Published on: 12:00AM on 24th August 2007