British Gas appoints Steak Media as search agency

21st August 2007

British Gas has signed digital marketing agency Steak Media to handle its search marketing business following a competitive pitch against several traditional media agencies, search specialists and digital agencies.

The project is part of a wider strategy to increase sales and retention and improve customer service. British Gas has allocated £10m to promote its Energy, Homecare, Boiler Installation and Green Energy products online.

Gareth Moore, British Gas Head of online sales, said: "Faster and cheaper internet access is driving online growth and this is increasingly important to the energy industry as customers now compare energy prices online. British Gas has ambitious growth targets for its online channel reflecting a new direction in the way the company communicates and interacts with its customers and we are very pleased to be working with Steak Media to deliver these targets."

Oliver Bishop, CEO of Steak Media said: “We are delighted to have won the British Gas search account, and look forward to building a strong and successful partnership together. To be working with the leading energy supplier in the UK, who have demonstrated to us that they fully understand the importance of online, is very exciting. Our appointment by British Gas highlights the trend that major brands are now taking into consideration specialist agencies to carry out their online advertising.”

About Steak Media

Steak Media is an expert digital media agency specialising in search engine marketing (SEM); media planning and buying; and other integrated online marketing strategies. Launched in February 2005, the company has been publicly recognized for the results it delivers for its clients. It debuted as one of the Top 10 Search Agencies in this year’s NMA Marketing Services Guide (2007). With over 50 years experience amongst them, the senior management team has a unique pedigree comprising expertise in both the digital media and SEM realms: The company founders were pioneers in paid search in Europe, having made their mark at Lycos Europe, one of the earliest search engines, and Espotting Media, one of the most successful dotcoms of recent years. Steak Media services a broad range of blue-chip clients, focussing on the highly competitive Internet finance, travel and retail sectors.

The company is based in Covent Garden, London. CEO Oliver Bishop was voted one of the ‘Magnificent Thirty’ by industry magazine Media Week in 2004 (30 Media Professionals to Watch Under the Age of 30), and then two years later was nominated by the same publication for the Young Media Person 2006 award. For more information, visit www.steakmedia.co.uk.

Media Enquiries:
Steak Media
Nathalie Patel
nathalie.patel@steakmedia.co.uk
0207 420 3531

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Published on: 12:00AM on 21st August 2007