Siemens Enterprise Communications, one of the world’s leading providers of unified communications, has retained Pavilion, the integrated and digital communications agency based in Cheshire, as its lead agency globally for another year.

Pavilion initially won the account after a four way pitch in Munich in September 2006, and after a series of extremely successful campaigns and web-based initiatives, Siemens has further consolidated and optimised Pavilion’s role within its agency structure.

Although the relationship is ongoing, Pavilion will now take full responsibility for the strategy, concepts and measurement framework for all core programmes globally, as well as implementing all UK campaign activity and coordinating local roll outs overseas with a number of local agencies, specifically in the United States and Germany.

In addition Pavilion will develop, manage and optimise Siemens search activity across all territories, as well as further develop and manage an ongoing global email marketing and webcast programme.

David Burnand, Director, Global Customer Communications at Siemens Enterprise Communications comments; “Our partnership with Pavilion, and the resulting Open Communications campaign, has had a huge effect on Siemens Enterprise Communications. It has proven to be a real catalyst for change, positively enhancing market perception and underpinning our entire strategy.

Due to such success and the massive contribution Pavilion have made in helping us achieve our marketing goals, it makes complete sense to firm up and further extend our relationship with the agency to see where they can take us during the year ahead.”

Pavilion has already won a number of awards for their work on the Siemens account, and currently has 2 nominations for the imminent 2007 B2B Marketing awards for the “Open Communications” campaign.

Open Communications is Siemens’ human-centric and business orientated approach to unifying communications, delivered through products, services and solutions based on open standards that integrate seamlessly into existing infrastructures and business processes.

Liane Grimshaw, Deputy Managing Director at Pavilion added “Siemens Enterprise Communications is an inspirational client to work with. The last year has been both exciting and challenging for both client and agency, which is exactly as it should be. Going forward we will build on the firm foundations and learnings we have achieved so far in order to take Siemens to the next level in both strategy and execution.”

To view examples from the Open Communications campaign visit:

To visit the campaign website designed and built by Pavilion for Siemens visit:

Further information:
Sarah Probert-Hill, Marketing Manager

Published on: 12:00AM on 24th August 2007