Atlas, a provider of digital marketing technologies and expertise and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), and IAC Advertising Solutions, a wholly-owned business of IAC (NASDAQ: IACI), today announced a multi-year agreement for Atlas to provide media ad serving technology for a number of IAC’s businesses including, Citysearch, Evite, and others. By consolidating multiple brands onto one industry-leading platform, IAC Advertising Solutions can offer advertisers access to over 60 million unique users each month (source: comScore Media Metrix, June 2007).

Atlas’ robust platform technology provides IAC Advertising Solutions with greater flexibility in prioritizing ad campaigns, along with the tools to target ad campaigns effectively against IAC’s premium audience segments. The result for advertisers will be greater choice in how, where and when they target IAC users. IAC Advertising Solutions plans to extend advertisers’ marketing messages to emerging media formats such as in-stream video and mobile, as well as international markets. In choosing Atlas’ platform, IAC has selected the industry’s most flexible and scalable ad management technology for all ad and inventory types.

“There were two key objectives that drove our partnership selection,” said Rich Stalzer, President of IAC Advertising Solutions. “One, we needed to consolidate IAC web properties onto a single media ad serving platform so that advertisers could achieve reach and frequency efficiencies across IAC’s businesses. Two, we sought to create enhanced targeting capabilities for advertisers by effectively segmenting our extensive user base.”

“This win further validates that leading publishers are switching away from other solutions.” said Karl Siebrecht, Atlas President. “Unlike other ad serving platforms, Atlas AdManager brings enhanced flexibility, inventory forecasting and simplified third party integration to the table which will enable IAC to capitalize on the benefits from improved efficiency and better organization of inventory.”

About IAC
IAC is an interactive conglomerate operating more than 60 diversified brands in sectors being transformed by the internet, online and offline... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To learn more about IAC please visit

About Atlas
Atlas provides digital media technologies for agencies, advertisers and publishers. Atlas solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and Web sites. Atlas solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, Atlas helps clients achieve dramatic, measurable results.

Atlas serves its clients from offices in Seattle, San Francisco, New York, Denver, Raleigh and London. Atlas, an operating unit of aQuantive, Inc. (NASDAQ: AQNT), is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC, and was the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council.

Published on: 12:00AM on 24th August 2007