Atlas, a provider of digital marketing technologies and expertise and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the launch of AdMarket, its discretionary inventory ad serving technology for large enterprise publishers.

Atlas AdMarket technology enables large publishers to participate in a self-serve marketplace where they establish their own performance sales. By enabling publishers to create a direct marketplace for advertisers bidding on discretionary inventory, AdMarket maximizes publisher revenue. The marketplace gives them full control over where, when and how to run discretionary advertiser campaigns. Until now, these industry-leading tools have only been available to a handful of strategic partners, who have leveraged AdMarket technology to optimize and deliver over 50 billion impressions per month.

“AdMarket firmly places publishers in control of their discretionary inventory by enabling them to operate a managed marketplace to auction it to the highest bidder,” said Karl Siebrecht, president, Atlas.

How AdMarket Supplements Publisher Ad Serving

AdMarket complements Atlas AdManager, a premium inventory campaign management and ad serving system and AdManager’s Network Control Panel, a module for the optimization of discretionary ad network deals. The Network Control Panel enables publishers selling discretionary inventory through ad networks to realize revenue with significantly higher profitability and lower operational burden than manual management of network sales.

AdMarket and Network Control Panel work in conjunction with Atlas AdManager to support – rather than cannibalize – a publisher’s premium campaigns whether for direct performance marketplace deals or optimizing discretionary network deals.

“AdMarket has consistently provided superior yield management for its publisher clients over the past five years,” said Siebrecht. “Our ad serving and optimization system drives better results because it is designed exclusively for discretionary inventory and we provide full integration with Atlas data and advertiser tags to enable easy performance tracking, and access to a wealth of available targeting data.”

For more information on Atlas AdMarket or AdManager’s Network Control Panel, please call 1.919.872.7755 or email

About Atlas
Atlas provides digital media technologies for agencies, advertisers and publishers. Atlas solutions for agencies and advertisers enable the unified management of digital marketing campaigns across display banners, rich media, search, video, and Web sites. Atlas solutions for publishers maximize advertising revenue across all available and developing digital media platforms. With industry-leading tools and close collaboration, Atlas helps our clients achieve dramatic, measurable results.

Atlas serves its clients from offices in Atlas serves its clients from offices in Seattle, San Francisco, New York, Denver, Raleigh, London, Hamburg, Milan, Tokyo and Sydney.
Atlas, an operating unit of aQuantive, Inc. (NASDAQ: AQNT), is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC, and is the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council. Please visit for more information.

Published on: 12:00AM on 24th August 2007