This week LeadPoint, the world’s first lead exchange market place, celebrates its first anniversary in the UK. Headed by Nick Chapman former European Business Development Director of Advertising.com, LeadPoint has come to the UK to shake up the lead exchange industry and usher in a new era.

“With the majority of consumers using the internet to research or buy various products and services, the importance of online lead generation cannot be ignored. We launched in the summer of 2006 with the goal of becoming the number one lead generation company in the UK and we are well on the way to achieving this,” said Chapman.

A recent report by The Interactive Advertising Bureau (IAB) lists online lead generation as the fastest growing category in online ad spending and LeadPoint has been at the forefront of this revolution since its launch. In the space of only a year, LeadPoint has seen its market grow at an astonishing rate and now trades 500 leads a day in a variety of different products. “We started off in the mortgage market and this is currently our biggest lead product but we have already launched a number of loan products and plan a whole range of new products in the coming weeks and months” said Chapman. “One of our biggest strengths is our technology and we are able to launch new lead verticals in a matter of days”.

“The biggest challenge we face is that many people still don’t really understand what lead generation is,” said Chapman. “We need to educate the market and explain why lead generation is so important and how to use it effectively to generate new business. It is an exciting time for LeadPoint and the lead generation industry. We are just about to move into a brand new office and over the next year we hope to triple our staff numbers in order to reach our ambitious growth targets”.

The company has already established itself as a market leader in America where almost 3 million leads have been trading on the LeadPoint platform since late 2004 and over $14bn dollars in business has been generated through the exchange. LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

NOTES TO EDITOR
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 20 7432 0769
justin.rees@leadpoint.com

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Published on: 12:00AM on 24th August 2007