buy.at launches ContentEngine
• New product to feed live data into creative for affiliate sites
• HeadlineOffers tool to highlight current promotions

buy.at, the UK’s largest independent affiliate network, is launching an application to push a dynamic product feed into specified, tailored content units on affiliate websites and web pages. This will ensure a merchant’s latest offers are kept up-to-date without any extra effort from the merchant or affiliate, which will increase the impact of the affiliate’s site and the potential sales. The affiliates and merchants will no longer have to work with product feeds.

Affiliates can design all aspects of the content units they display on their site including the size, layout, colours and product description in order to fit with their site using the ContentEngine wizard. Affiliates then add just one line of code to their site generated by the ContentEngine Wizard. This can be integrated using XML, javascript or using server side languages such as PHP to maintain the SEO value of the site content Every time a merchant changes any of their product details in the buy.at database, the content units are updated, immediately.

buy.at is also launching a HeadlineOffers feature, which can be used to promote the merchants top offers, sales items and seasonal products. It uses the same technology displaying the results within the content units by default.

Kevin Cornils, CEO of buy.at explains, ‘Our ContentEngine is an innovative application designed to deliver dynamic product content to affiliate sites without the need for a lot of coding and maintenance. Affiliates use a simple three step process to ensure their websites are kept updated which increases the impact of the content. We are working on further engines to enable affiliates to display more tailored and specific offers.’

Affiliate Kieron Donoghue, Director UK Offer Media adds, ‘Our site features the best discounts, offers, vouchers and freebies on the net so it’s essential to keep the content fresh and dynamic. The ContentEngine application from buy.at provides an easy way for us to keep our site up-to-date with all the latest products and offers from a range of retailers without having to spend too much time and effort. It is relevant tailored to the needs of the visitors to our site which increases conversion.’

The ContentEngine is integrated in buy.at’s Management Area which was recently overhauled to add customisable reports enabling partners to analyse and compare digital marketing channels more easily. Buy.at works with over 9,000 affiliates on programmes for merchants such as the AA, Carphone Warehouse, Capital One, John Lewis, Powergen and Virgin Media.

- End -
About buy.at
Established in 2002, buy.at is the UK’s largest independent affiliate marketing network. buy.at drives online sales growth for 200 of the biggest brands across all sectors through its leading network of 9,000 good quality affiliates, supported by industry leading commercial and technical innovations. A pioneer of the open network, buy.at encourages merchants (advertisers) and affiliates (publishers) to communicate directly, to ensure the success of affiliate programmes. Clients include AA, Butlins, Carphone Warehouse, Capital One, Egg, John Lewis, M&S, Powergen, RAC, Sky, T-Mobile and Virgin Media.

buy.at has experienced 250% growth in turnover year-on-year since 2004. In March 2006, buy.at secured its future growth following a £7.3 million investment from DFJ Esprit. Bruce McLaren, renowned for leading Advertising.com as International CEO to a successful sale to AOL Time Warner, was appointed Chairman. Former match.com MD Kevin Cornils was recruited as CEO.

www.buy.at

For further information please contact:
Joanna Burton
Head of PR and Marketing
buy.at
t: 020 7299 8380
e: Joanna.Burton@buy.at

Anna Barry
Marketing Manager
buy.at
t: 0191 222 9720
e: Anna.Barry@buy.at

Published on: 12:00AM on 30th August 2007