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HP and speed-trap are bringing to market a new type of solution providing e-business marketing functions and e-business managers with a complete view of user experience, business performance and availability of their on-line applications and web-sites. These solutions being termed “e-business decision support solutions”

Newbury, Berkshire, February 10, 2004  speed-trap Limited today announced, that in partnership with HP, they will be launching 'OV Prophet' at the Technology for Marketing (t-f-m) exhibition on stand D55, Olympia, London 10 -11 February 2004.

OV Prophet combines the power of HP's OpenView Internet Services (OVIS), and speed -trap's unique, award winning and patented client-side data gathering technology (as marketed in the Prophet family of systems), to bring a new generation of web-business management tools 'e-business decision support solutions' to market. OV Prophet will enable users to view, measure and manage every facet of their online application, infrastructure and systems.

Commenting on the objectives for the show, Malcolm Duckett, VP marketing for speed-trap said: “OV Prophet is targeted at e-business managers and marketing functions in enterprises for whom the web-channel is important, and is designed to allow them to gain real-time access to accurate, detailed and complete information on the user-experience as delivered to their customers and the business performance of their web-sites and applications.”

Commenting upon the capabilities provided, Carol Watt, UK Software Marketing Manager for HP said: "This exciting collaboration with speed-trap enables us, via our channel partners, to bring a very powerful e-business tool to market. With OV Prophet, web content managers, marketers, e-business management teams, operations staff and so on, can have a comprehensive view of each and every visitor to their website, an amazingly helpful tool in their quest to promote increased on-line business".
Discussing the unique capabilities of the solution Simon Burton, VP sales at speed-trap explained: “Because OV Prophet incorporates speed-trap’s patented client-side collection technology, it is able to provide a complete cross-application view without the cost involved in deploying traditional data-warehouse solutions. With modern dynamic sites and portal technologies the only place where all the data comes together, is in the client’s browser as the web page is displayed and OV Prophet is there to record the experience. This means we can provide reporting which integrates customer records, product details, 3rd party information and content management and database systems without needing to implement a backend integration – in reality, we’re delivering loaded CRM solutions at shrink wrapped prices!”

HP and speed-trap will demonstrate OV Prophet live on stand D55 at Technology for Marketing 2004, showing how, via interactive custom-defined dashboards, marketers, content managers, e-business management teams and operations staff, etc., can have a comprehensive view of each and every visitor to their website. This unique facility will include speed-trap's patented ClickMap and Visitor Session Replay visualisations, along with OVIS's market-leading infrastructure monitoring capabilities.

Visitors to speed-trap/HP stand D55 will also be able to enter a competition enabling them to win a free 30-day Prophet trial (prize value up to £15, 000) for the visitor/site with the most interesting application.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium businesses. For the last four quarters, HP revenue totaled $71.3 billion.

More information about HP is available at http://www.hp.com.

About speed-trap

speed-trap invented client-side data collection. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and their web sites and browser-based applications.

speed-trap’s unique and patented client-side data gathering technology provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign measurement, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems. speed-trap was founded in late 1999; specifically to exploit its now patented technology.

speed-trap’s Prophet won the coveted Technology Application Category award and Overall Technology Award at the British Computer IT Professional Awards in September 2003. speed-trap is based in the UK with headquarters in Newbury, Berkshire.

See www.speed-trap.com for further information.

Editorial contacts:

Hewlett-Packard Company
3000 Hanover Street
Palo Alto, CA 94304
www.hp.com

Jesper Nielsen
Porter Novelli for HP
Tel: 0207 853 2253
Mob: 07720 277 190
Jesper.nielsen@cpn.co.uk

For speed-trap
Jim Crowther
Ad-Lib International Limited
Tel: 0118 9744189
Fax: 0118 9745066
Email: jim@adlibinternational.com

Published on: 12:00AM on 4th February 2004