VisitBritain appoints The Search Works for SEO work

29th August, 2007, London, UK: – VisitBritain has appointed the UK’s largest search engine marketing company, The Search Works, as its SEO partner after a four way pitch including Bigmouthmedia and Spannerworks.

VisitBritain was created in March 2003 after the merger of the English Tourism council and the British Tourist Authority to market Britain to the rest of the world.
Funded by the Department for Culture, Media and Sport, VisitBritain operates 25 offices in 42 overseas markets – the London office oversees global online activity including search engine optimisation, pay per click and web development.

The current site has been very successful, winning the World Travel Awards ‘Leading Tourist Information Site’ for three consecutive years.

The agencies were given an open brief to display their ideas, advising on short, mid and long term strategies. The decision was made based on numerous factors, not least the ability to manage large scale international projects.

Vickie Birnage, International Online Marketing Manager for VisitBritain said ‘organic search is a critical source of traffic for the sites, so the agency selection was very vital. The Search Works met our criteria needs and provided, not only the fundamental approach to the bread and butter of SEO but also forward thinking activities that will be hugely beneficial to us’.

After winning Easyjet, this marks another significant win for the London agency in the area of search engine optimisation for the travel market.

James Keehan, Commercial Product Director for The Search Works commented ‘We are delighted with the decision and look forward to working closely with VisitBritain helping them achieve their search objectives. The creative approach to this project is underpinned by our established technical ability’.

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About The Search Works

Headquartered in London, England, The Search Works is the UK’s leading specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past eight years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Comet, EasyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's highest-ranked search marketing company in The Sunday Times TechTrack Top 100.

For further information, please contact:
Tom Pearson/Christine Wilkie/Nichola Waller
Firefly Communications
+44 (0)20 7386 1544

Published on: 12:00AM on 30th August 2007