Cambridge-based eService leader included in Library House UBS VentureTrack 20

Cambridge, UK, 30 August 2007: eService software provider Transversal ( has been recognised as one of the UK's top 20 fastest growing venture backed companies by inclusion in the 2007 UBS VentureTrack 20 index, which highlights fast growth, innovation-led private companies.

Sponsored by UBS, the Library House ( UBS VentureTrack 20 profiles those venture backed organisations that have grown revenues by over 50 per cent over the past two years, have a 2006 revenue figure of over £1 million and three years of disclosed revenues covering 2004, 2005 and 2006. Transversal has achieved a compound annual growth rate across the past three years of 90 per cent.

Transversal's multi-channel self-service software uses advanced neural network technology to provide fast, accurate responses to customer queries, direct customers to the correct channel and acts as a platform for Web 2.0-based interaction technologies and response mechanisms such as chat, virtual sales agents, RSS feeds and opt-ins for product news and offers. All of this is based on how customers interact and qualify their requirements via an organisation's website.

"Providing superior multi-channel customer service is the key differentiator for today's top organisations and our software is proven to deliver improved service, reduced costs and increased sales," commented Davin Yap, CEO, Transversal. "Being selected for the prestigious Library House UBS VentureTrack 20 is further validation of our market-leading position and continuing strong growth in this expanding sector."

Transversal has seen rapid growth in its customer base, particularly over the last 12 months as eService has been adopted by more and more blue chip organisations. Clients announced in 2007 include ScottishPower, Brittany Ferries and Sony Computer Entertainment Europe, who deployed Transversal to support the Sony PlayStation3. Research carried out as part of Transversal's Web Self-Service Index has highlighted an increase of 224 per cent, between 2004 to 2006, in the number of consumers using web self-service systems.

Library House delivers the most powerful information resource covering Europe's privately-held, fastest-growing, innovation-led companies. It helps professionals discover, compare and monitor the best opportunities as companies evolve through their dynamic lifecycles. The VentureTrack 20 is part of a new report, commissioned by UBS Wealth Management, Funding Growth in a Changing World: The UBS UK Venture Backed Report - 2007, which analyses every company in the UK that is currently venture-backed.

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Dee Roche, Head of Marketing
+44 (0)1223 723 388

Rainier PR
Chris Measures/Sam Grace
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About Transversal
Transversal is a Cambridge-based developer of multi-channel eService solutions for customer-facing websites and contact centres that achieve high-impact wins on improved service, reduced costs and increased sales. Transversal's flagship Web Self-service Sales EngineTM solution uses the online customer service interaction to deliver targeted offers and advertising based on what customers ask about - a customer service strategy proven to produce high response rates and sales, while simultaneously improving customer service quality and efficiency. MetafaqTM reduces the volume of call and email queries to contact centres by automatically answering customers' questions online. Transversal customers will typically see immediate and dramatic email reductions, by around 60%, and improvements in email response times, from days to minutes. Intrafaq, Transversal's knowledge management solution for contact centres, delivers information to agents in a unique way from a dynamic natural language knowledgebase. Simply by typing a question, in their own words, agents can access answers to customer questions; providing fast, accurate and consistent responses. Organisations benefit from increased first call resolution and efficiency by improving the knowledge and quality of service provided by customer service and help-desk agents. Transversal's Memory Engine™ is the result of research and development by top researchers in Information Theory and Machine Learning from Caltech and Cambridge universities. Transversal co-founder, Prof. David MacKay, is a world renowned expert in Artificial Intelligence. He pioneered Bayesian Neural Networks in the late 1980s and remains at the forefront of the field. Current customers include Sony PlayStation, Direct Line, Mint, Tesco Personal Finance, Privilege, Thomsons, The AA, Barclays, Holiday Extras, Nissan, Fujifilm, Standard Life, Scottish Power, Freemans, Grattans and Kaleidoscope.

Published on: 12:00AM on 30th August 2007