Boutique digital creative agency Midas Collective has changed its name to Collective to demonstrate its commitment to a collaborative work ethic.

Collective has developed an increasingly collaborative approach to its working practises and firmly believes that this approach delivers not only better work, but better working relationships and more motivated and engaged staff.

“So much of today’s digital land-grab is all about saying ‘we have the answers, don’t listen to anyone else’. Not only is this small-minded approach bad for clients, it also creates un-necessary tension between agencies. Collective’s approach is different, fostering an open, honest and creative environment. We collaborate with other agencies to bring the best out of those we work with. When agencies start working and learning together, the client benefits,” says Greg Doone, Collective managing director.

A successful example of this work ethic in practice is Collective’s collaboration with ad agency Wieden & Kennedy on Honda.

“Collective are always driving closer collaboration, and as’s recent nomination for a Campaign Digital award proves, the closer we collaborate, the better the work,” says Neil Christie, managing director, Wieden & Kennedy London.

Collective’s new tagline is ‘We are Collective’. Further details on Collective, including the agency’s new logo and snapshots of their award-winning digital campaigns, can be found at:


Press Contact:
Dan Feane
Ph: +44 (0)20 7253 0100

Editors notes

About Collective

Collective is a London based digital creative agency that specialises in brand microsites and online advertising. Renowned for its collaborative approach and innovative use of rich media, Collective creates engaging brand-driven digital campaigns for the likes of Codemasters, Honda UK and Honda Motor Europe. Recent award-winning digital work includes ‘Hate Something, Change Something’ and ‘Civic Choir’.

Formed in 2003, Collective’s team is currently 20 strong.

We are Collective

Published on: 12:00AM on 31st August 2007