Fremantle Home Entertainment recently appointed digital agency iConcertina to revamp their website and provide a range of new functionality to keep the site up-to-date with the ever-growing catalogue of DVD’s and Video’s, including popular favourites such as Pop Idol, Cabaret and Cult Kids.

The site allows users to look through the new releases and back-catalogue titles of Kids, Music, Film, Sport and Television, print the product information to find the products at their own convenience off-line, and also buy their DVD and Video selections on-line through e-tailers and

Incorporating FremantleMedia’s famous branding, the site fulfilled all the divisions marketing objectives ensuring the site looks and feels a part of the FremantleMedia portfolio, yet provides Home Entertainment with a vitality of its very own. Key to the success is that the Fremantle Home Entertainment team are able to update the site as and when required with new products and news items through a friendly content management extranet. They don’t need to wait until an agency is ready to help; they can make their own changes quickly, allowing users to immediately search the new products, or quickly find the products via the simple accessible navigation.

Michelle Donovan, Fremantle Home Entertainment’s Marketing Manager says “To those of us who are non-web literate, the concept of building a new site was a little scary, but working with iConcertina was a pleasure. Their friendly process and creativity was spot on, their functionality suggestions exceeded expectations allowing our non-technical team to quickly update information when required, and the site was launched on time and to budget!”

iConcertina ensured a quick turnaround and no unwanted surprises by implementing its established project process, as Dean Russell, Project Manager said “The project was delivered on time and at an affordable price, it’s the way we work”.

Note to the editors.
For further enquires contact Dean Russell at iConcertina +44 20 7242 1623.
Images. Please visit the site for your selection of screen grabs or contact Michaela Carmichael ( or Dean Russell (

About iConcertina. iConcertina is a digital agency specialising in creating engaging, enlightening, impactful and memorable projects. If it can be displayed on a screen, we can design, produce and deliver it. iConcertina is a division of 2B Group Ltd.

About Fremantlemedia. FremantleMedia is one of the largest international producers of entertainment and drama programmes in the world, producing more than 260 programmes in 40 countries. The company’s division FremantleMedia Enterprises incorporates Fremantle International Distribution (FID) and FremantleMedia Licensing Worldwide (FLW). FID distributes 19,000 hours of programmes to 150 countries worldwide, while FLW is responsible for the company’s merchandising, licensing, telephony and interactive operations worldwide. FremantleMedia is the content production arm of the RTL Group, Europe’s largest television and radio broadcast company, with interests in 23 television channels and 22 radio stations in nine European countries. RTL Group is part of Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's major media markets.

Published on: 12:00AM on 4th February 2004