ExactTarget Signs Over 500 Direct New Customers in First Half of 2007

Expanded Customer Base and Executive Appointments Highlight Continued Corporate Growth

INDIANAPOLIS, Aug. 2 /PRNewswire/ -- ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, announced today the addition of more than 500 new customers during the first half of 2007 in industries including financial services, entertainment and retail. ExactTarget has also grown its global organization to more than 250 employees, marked by key executive hires in the Agency and Channel/Corporate Development divisions.

As a result of ExactTarget's outstanding 1H07, more than 6,000 organizations - ranging from small businesses to Fortune 100 companies - now use its on-demand software to create, optimize and deliver their email marketing communications. Key companies added to ExactTarget's industry-leading customer base include:

* Tommy Bahama, a lifestyle brand for men's and women's fashion and
accessories;
* Powell's Books, the largest independent new and used bookstore in the world;
* Bumeran, a leading South American career site;
* DivX, provider of one of the world's most popular video technologies;
* Papa John's, operating 3,000 restaurants in 49 states and 29
international markets;
* McClatchy Interactive, operated by The McClatchy Company - the third
largest newspaper company in the United States;
* Grand Ole Opry, Nashville, Tennessee's No. 1 attraction; and,
* ING Funds, a leading global investing firm.

In addition to expanding its direct customer base, ExactTarget has also added hundreds of new customers through its channel partners. This growth has spurred continued investment in the channel program, highlighted by recent executive appointments that add comprehensive depth to ExactTarget's leadership team. In June, Jeffrey K. Rohrs was appointed as Vice President, Agency and Search Marketing. The move bolsters ExactTarget's growing Agency Partner Program, which supports nearly 500 agencies worldwide. Kristen Brown recently joined ExactTarget as Vice President/Channel and Corporate Development. Prior to joining ExactTarget, Brown led business development, alliances and channel sales at the executive level for several leading software companies, including NetSuite Oracle, BEA, Intuit, Borland and Bowstreet. Brown will lead ExactTarget's channel development strategy and work with the executive team to ensure alignment with the company's product roadmap and partnership strategy. As a pioneer in email marketing integration, ExactTarget boasts a who's who of integration partners including Microsoft Dynamics CRM, Salesforce.com, WebTrends and Omniture.

"We are extremely proud to have reached our 6,000 customer milestone, adding well-recognized and industry-leading companies to our growing customer base. We are also fortunate to have attracted key talent like Jeff and Kristen to our management team, as both will be integral to our future growth and success," said Scott Dorsey, CEO of ExactTarget.

About ExactTarget

ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 clients worldwide-including The Home Depot, Papa John's, Cold Stone Creamery and CareerBuilder.com-rely on the ExactTarget platform for their integrated email marketing needs. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit http://www.exacttarget.com/.

Website: http://www.exacttarget.com/

Published on: 12:00AM on 3rd October 2007