Today, News Group Digital (NGD) launches The Sun Shop (, a product and price comparison-shopping portal for their 10.5m* monthly unique users. This development to their website offering is powered by Digital Window’s ShopWindow technology and enables The Sun Shop’s readers to compare 3.5 million products from high street retailers such as Comet, Toyrus, Currys, The Body Shop®, Dorothy Perkins, Woolworths, Next & M&S to name just a few.

This initiative see NGD add a Cost Per Action (CPA) revenue stream to their successful website and is clear indication of the groups intentions to grow revenue from the digital portfolio.

"We want to offer Sun readers great deals and the very best exclusives from big brands and high street retailers. Partnering with Digital Window will mean we can offer our users the most exciting shopping propositions, giving them value and choice," said Lara Kelly Head of e-Commerce, News Group Digital

“Digital Window is delighted to provide NGD with our market leading technologies, ShopWindow and Content Widgets. The enthusiasm of both organisations has enabled us to take The Sun Shop from concept to launch within 8 weeks,” comments David Hall Communications Director for Digital Window

The Sun’s decision to work closely with Digital Window, the provider of the UK’s leading affiliate marketing services company Affiliate Window (, demonstrates how much the company has done to make the CPA model a highly effective way to monetise web traffic. There are further plans to role out a Shopping Channel across the News of the World in the coming weeks to provide exclusive deals and value to News of the World readers.

For further information on Digital Window and their brands please contact:

Karen Durham-Diggins at kddPR

T; +44 (0) 20 8989 2541
M: +44 (0) 7808 584 624

Editors Notes:

Source: 10.5m Monthly unique users, August 2007, Comscore

Affiliate Window:

Affiliate Window (a division of Digital Window) has an excellent reputation, both with merchants and affiliates, for their in-house technology, reporting, Brand protection and service.

ShopWindow: The Affiliate Window datafeed tool is often considered the best product feed system in affiliate marketing. Data feeds can be used by affiliates, to display price or product comparisons or product images, without the need for extensive technical expertise.

The Awin index (implemented October 2006) gives merchants a visual reference of how their programme compares to competitors in their sector. It also enables them to manage the impact of changes made to their to their affiliate strategy.

Established in 2000 as Affiliate Window their extensive client base includes blue chip operations as well as SME’s and includes: Vodafone, Phones4U, Comet. Hamleys, Evans, John Lewis, Austin Reed, DSGI, Travel Lodge, ELC, Woolworths and

Ranked 14th on The Times Tech Track and 8th in the Deloitte Fast 50, Digital Window were the only network to be ranked in these highly regarded business performance indicators.

Published on: 12:00AM on 11th October 2007