London, England (19 October, 2007) As UK retailers discover the benefits of advertising on comparison shopping engines (CSEs), they also face challenges that can depress performance. Channel Intelligence (CI) illustrates effective ways UK retailers can advertise products on comparison shopping engines and overcome these challenges in a recently published case study with leading UK consumer electronics retailer UK Digital Cameras. The company will discuss the best practices for advertising on comparison shopping engines in a case study with UK Digital Cameras at eCommerce Expo on 31 October, 2007.

“UK Digital Cameras recognised the benefits of advertising their products in the shopping engines, and received sales as a result from these channels. But their performance suffered due to several factors,” explained Niall O’Gorman, Managing Director for Europe for Channel Intelligence. “We are thrilled to see the difference we are continuing to make as we work with UK Digital Cameras to streamline efforts, optimise product data and provide access to performance data.”

Channel Intelligence worked with UK Digital Cameras to implement best practices in comparison shopping engine management through its SellCast™ Online Marketing solution. As a result, the retailer realised efficiencies that improved its overall cost-per-order profitability and reduced ad spend by 40 percent. In addition, the time commitment required by staff was reduced by 15 hours per week.

Managing Director of UK Digital Cameras Andrew Showman commented, “Channel Intelligence has really helped us improve our marketing efforts on CSEs. We knew that we were possibly losing money related to click-costs due to inaccuracies in our feeds, and our manual process was an inefficient use of internal resource time. We wanted to ensure that we were getting a positive ROI for not only each CSE and each category, but for each product, as well.”

O’Gorman will be presenting the best practices that enable European retailers to harness the advantages of targeted leads and increase online sales through comparison shopping engines such as Google UK, Price Runner UK, UK and Kelkoo at the eCommerce Expo on 31 October in a session titled “Effective Ways to Advertise Products on Comparison Shopping Engines – A Client Case Study”. More information on the seminar is available at

SellCast™ Online Marketing is a component of SellCast™ Retailer Solutions, which drives profitable traffic from comparison shopping engines, manufacturer sites, affiliate sites and mobile commerce applications to online retailers and local retail stores, also supporting full integration with online marketplaces. Through a suite of innovative services, SellCast™ helps today's marketers improve their data quality for use on their own site or in shopping channels, accurately distributes and places their products in shopping channels, and helps them better manage the overall effectiveness of their marketing programs.

For more information about SellCast™ Retailer Solutions please visit

About Channel Intelligence
Powered by the CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimisation techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Epson, Fujifilm, Iomega, Jessops, Kodak, LG Electronics, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Spiegel, Target, and UK Digital Cameras. Channel Intelligence (, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in the UK and Switzerland.

Niall O’Gorman
Channel Intelligence
+41 (79) 236 1038

Richard Fenn
Channel Intelligence
+44 (0) 7894 595135


Published on: 12:00AM on 19th October 2007