Channel Intelligence Participates in Launch of Google Product Search Partner Program for Data Feed Integrators of Retailer Clients

Orlando, Fla. (October 22, 2007) - Channel Intelligence announced today designation as a Google Product Search™ Partner following the launch of the new partner program by Google. As a designated partner, Channel Intelligence meets the search engine’s required standards for integrating product data feeds into Google Product Search, to increase traffic and sales to clients’ online stores.

Google Product Search (previously called Froogle™) presents users with search results of products for sale, bringing together sellers and buyers online. Based on an item’s relevance using attributes, products submitted may show in filtered search results on Google Product Search and on the main Google™ web search. Channel Intelligence has been providing accurate and structured data feeds to Google Product Search on behalf of retail clients since Google rolled out their new data feed requirements earlier this year, and is now a participant in the launch of its new partner program.

“Success for retailers selling products through Google Product Search requires well-structured, clearly defined product data,” commented Michael Nunez, Publisher Evangelist at Channel Intelligence. “Earlier this year, Google took several steps to improve the product search experience, including mandating submission of product attributes in data feeds. Now the Google Product Search Partner program defines standards for providers submitting data on behalf of clients. Our proprietary technology and extensive experience providing high-quality data feeds ideally positions us to help retailers enjoy success in Google Product Search, and we are proud to be designated as a Google Product Search Partner.”

Channel Intelligence offers a variety of tools and services to help retailers maximize their online presence through its SellCast™ Retailer Solutions, which focuses on the Internet as the initiation point for commerce. To attain visibility, retailers must be able to distribute and syndicate optimized product data feeds that meet the requirements of each online channel. Channel Intelligence automates this process for retailers, delivering the product data in a feed that is optimized for each comparison shopping engine or online marketplace, including Google Product Search. The end result is greater exposure for a retailer’s products, generating sales for a high return on investment.

For more information on Channel Intelligence data feed services for Google Product Search, visit

For more information on SellCast Retailer Solutions, visit

About Channel Intelligence
Powered by the CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers,, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in Europe.

Joy Lee
Channel Intelligence, Inc.

Google, Google Product Search, and Froogle are trademarks of Google Inc. in the United States and/or other countries. Other trademarks are the property of their respective owners.


Published on: 12:00AM on 22nd October 2007