ChannelAdvisor, the leading provider of e-commerce channel management solutions, announced today that it has been named an inaugural partner in the Google Product Search™ Partner Program. This partnership will integrate the ChannelAdvisor Complete™ platform with Google Product Search to offer retailers a painless path to increased traffic and more profits on their e-commerce sites.

Google has set a high bar for partners to ensure that retailers’ product information is displayed in the most relevant way possible to shoppers in Google Product Search results – especially important for retailers’ upcoming holiday sales. ChannelAdvisor’s designation means that ChannelAdvisor exceeds Google’s high standards for meeting the demands of retailers and increasingly sophisticated consumers.

ChannelAdvisor simplifies the technical processes for retailers sending data feeds into the Google Product Search platform. Based on an item’s relevance, consumers will be able to easily find retailers’ products on Google Product Search, and on some occasions even the main Google™ web search site. As part of the partnership, ChannelAdvisor will promote the use of Google Product Search to its large and rapidly growing retailer client base.

“With the holiday season upon us, selling their products on Google Product Search is very important for retailers,” says Scot Wingo, CEO of ChannelAdvisor. “Our partnership with Google Product Search will provide retailers with a straightforward, quick and automated way to get their products in front of millions of consumers and help unlock the secret to a better holiday ROI.”

ChannelAdvisor’s Comparison Shopping Solution, ShoppingAdvisor™ allows retailers to focus on the core principles of operating successful comparison shopping programs: minimizing spend, increasing revenue and improving efficiencies. ShoppingAdvisor’s built-in profitability management enables retailers to define business rules that will automatically adjust bid levels or remove products to improve results. Pre-defined business rules leverage best practices for increasing product exposure and conversion with the full spectrum of shopping engines. For more information, visit

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, and, comparison shopping engines such as, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include, GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit

Ashley Jones
ChannelAdvisor Corporation
Ph: 919.349.4177

Published on: 12:00AM on 23rd October 2007