Leading UK fashion brand, FrostFrench, has launched its online store at http://www.frostfrench.com, designed and built by Pindar Graphics (http://www.pindar.com/ecommerce)

The online boutique will stock the entire FrostFrench collection, including clothing, accessories and lingerie.

The site features stylish photography supported by Flash animation and straightforward navigation which facilitates browsing through the entire collection by look or product department.

The e-commerce process makes transactions simple and the site is already 3D secure enabled and PCI/DSS compliant. It is integrated with the Futura POS system for cost-efficient order processing and stock management.

The design philosophy behind FrostFrench.com is to offer the perfect online platform for glamorous designs, and to reinforce that all-important FrostFrench character, so that shopping online is just as much fun as shopping in store. The site is chic, streamlined and practical – for the discerning shopper.

Sadie Frost and Jemima French comment: “The launch of our online boutique means everyone, not just those in London, can get hold of their favourite FrostFrench pieces now. Shopping online will be just as exciting as visiting our store.’’

Sharon O'Connor, FrostFrench managing director, said: “We picked Pindar because of its marketing and technical expertise in the fashion and apparel sector. Its design and account teams understood our vision to combine visual elegance with transactional effectiveness.”

For further information:

FrostFrench: please call Claire on 020 7739 7395 or 07932 651 837 or email Claire@thisisgrapevine.com

Pindar Graphics: please call Roger Willcocks on 01932 359 160 or email roger.willcocks @screenpages.com

Published on: 12:00AM on 23rd October 2007