is introducing the customer voice through social commerce provider Bazaarvoice to inform purchases and build trust

Diet and Fitness Resources, a leading online retailer of food and nutrition books and exercise equipment, is introducing consumer generated content to its site to inform purchases and build trust.

Ratings & Reviews will be implemented by Bazaarvoice, the social commerce technology provider.

Diet and Fitness Resources is the web site behind the popular annually-released book the Calorie, Carb & Fat Bible. Its sister site is featured in web measurement firm Hitwise’s Top 10 most visited in the diet and fitness sector.

"We think the majority of reviews will be positive as we test every product before it goes on the site," said Rebecca Walton, Manager and buyer at Diet and Fitness Resources. "We want our customers to be able to share their experiences, and hope the reviews will build trust and enhance the buying experience."

Diet and Fitness Resources will allow customers to inform each other about their experience of products sold on the site; giving personal accounts to enhance future purchases. It believes it is the first company in the diet and fitness sector to offer ratings and reviews online.

“We predict that Diet and Fitness Resources’ customer base will be very excited to read and share information about product experiences,” said Sam Decker, Chief Marketing Officer at Bazaarvoice. “Bazaarvoice’s Ratings & Reviews platform will enable the company to open up dialogue between its customers while attracting new loyal shoppers.”

Bazaarvoice clients include Dell, Hewlett Packard, Early Learning Centre and

About Bazaarvoice
Bazaarvoice ( offers outsourced technology, hosting services, analytics and expertise to help brands enhance the online shopping experience with social commerce applications that drive sales. Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice’s stable of clients include Hewlett Packard, Dell, Early Learning Centre and Bazaarvoice Ratings and Reviews and Ask & Answer™ products help brands to maximize the impact of user-generated review content through customisation, deep integration, community management, advanced analytics, search engine optimisation and syndication across the Web. Bazaarvoice’s services empower consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award from Red Herring magazine.

For further information please contact:
Claire Armitt
flannel communications
020 7754 5507

Published on: 12:00AM on 23rd October 2007