J.L. Halsey software brands Lyris UK and ClickTracks demonstrate pioneering approach to integrated email marketing, web analytics and web content management

Email marketing specialist Lyris UK (www.lyris.co.uk) and Web analytics expert ClickTracks (www.clicktracks.com), marketing technology products from J.L. Halsey, have taken the first step to establish their unique integrated approach to online marketing. Visitors to their joint customer forum on 3 October 2007 were given demonstrations and real-life examples of how next generation digital technology will enhance their ecommerce tactics and strategies.

The combined core strengths of Lyris and ClickTracks technologies is the only fully integrated offering of its kind and follows J.L.Halsey's stated goal to provide customers with a seamless platform for email marketing, Web analytics and Web content management. This intelligence will provide organisations with an in-depth understanding of how users respond to emails and their subsequent online behaviour, which will enable them to streamline their digital marketing offers and collateral as a result.

The keynote speaker at the event was Martin Bartle, a UK internet pioneer who has worked with companies including boo.com, antfactory.com and luxury online fashion success-story, NET-A-PORTER. Visitors also heard a selection of case studies from Lyris and ClickTracks customers including: Sadler's Wells' use of video as part of the online marketing mix to drive ticket sales; CreatorMail's inclusion of dynamic content in emails to increase return on investment for travel sector clients; online sports retailer Kitbag's best practise email marketing to double revenues; and VCCP's search engine campaigns for Somerfield.

Andrew Robinson, managing director of Lyris UK, commented: “The Lyris and ClickTracks offering goes far beyond the current industry trend for partnerships between email marketing and Web analytics companies. This is the definitive integrated business and will give marketers the ability to truly understand their customers' online behaviour. As a result they are better equipped to provide them with offers and information that are timely, relevant and personal – and encourage action.”

Peter Biro, chief operating officer for J.L. Halsey, said: “The jointly hosted event confirms our commitment to excellence in the online arena via the integration of our brands’ proven offerings and expertise. It is also critical to illustrate to customers how the integration of Lyris and ClickTracks products will deliver real benefits to them.”


About J.L. Halsey Corporation

J.L. Halsey (OTCBB: JLHY.OB) is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. Ziff Davis Media’s Baseline Magazine ranked the company No. 1 on its list of the fastest-growing software companies with sales under $150 million. Its core solutions—ListManager, EmailLabs, ClickTracks, Sparklist, Hot Banana and Email Advisor—provide a suite of best-of-breed tools for managing email marketing campaigns end-to-end, publishing and managing Web site content, creating landing pages and optimizing Web sites based on sophisticated, yet, easy-to-use Web analytics. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.jlhalsey.com, www.lyris.com, www.lyrisuk.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com

For more information, please contact:

Kate Alexander, Lyris PR (UK), Tel: +44 (0)20 8946 3739, Email: kate@alexander.co.uk
David Tutin, ClickTracks PR (UK), Tel: +44 (0)1672 861555, Email: david@theprnetwork.co.uk

Published on: 12:00AM on 25th October 2007