-------PRESS RELEASE-------

LONDON, United Kingdom (October, 2007) -- LeadPoint, the world’s first and largest online leads exchange marketplace, announced today that it has teamed up with online broker forum cherry to offer mortgage and loan leads to cherry members. cherry will be communicating with its members, to advise them of the exclusive offer from LeadPoint that has been agreed.

“cherry is one of the most highly regarded and innovative companies in the mortgage industry and we are excited at the prospect of working together. LeadPoint has experienced dramatic growth since we launched in the UK last year and by working with cherry we can reach a huge audience which will help us realise our ambitious targets and at the same time we can offer cherry members a valuable service” said Nick Chapman, LeadPoint UK Managing Director. “cherry have built their reputation on openness and transparency and this is exactly the kind of attitude we want to bring to the lead generation industry. We want to spark a debate about the whole industry to help brokers understand what lead generation really is and to help us continually improve the service we offer.”

LeadPoint are offering an exclusive deal to all cherry members whereby when they sign up as a LeadPoint lead buyer they can receive up to 20 free leads. It is free for a broker to join LeadPoint and there are no minimum deposits. Brokers only pay for the leads that they buy.

“As is commonly known.... cherry never promotes the products and services of other companies,” said Giles Wakely, Director of cherry. “However, LeadPoint is a brand about which the feedback we have received to date has been generally very good. As such we are happy to make brokers aware of the company but this is on the basis that they must always decide for themselves whether they feel the company is one that they wish to do business with. LeadPoint know that we always listen to broker feedback and as such, it is refreshing to work with a company who are so confident about their product - particularly in the difficult area of lead generation.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

cherry is the most used web service for mortgage and financial intermediaries. It offers a wealth of information including intermediary feedback on lenders, insurers, networks, sourcing systems and many other industry players. cherry's meeting place (forum area) allows members to interact with fellow professionals and many use the site daily. In addition, various specially negotiated offers and deals are made available - thus the site has become integral to the day to day workings of the majority of intermediaries. cherry is proud of its independence and always welcomes new users and advertisers.

Media inquiries:

Justin Rees Giles Wakely
Head of Marketing, Leadpoint UK Ltd Director
+44 203 178 2179 0870 6094647
justin.rees@leadpoint.com info@cherryplc.co.uk


Published on: 12:00AM on 29th October 2007