Channel Intelligence (CI) announces the introduction of SellPath® Exchange, a new platform in its SellPath® Manufacturer Solutions suite of services to enhance branding efforts and ultimately provide a better brand experience for consumers by assisting manufacturers in making product information more consistent and readily available to channel partners and consumers across the online medium.

SellPath® Exchange empowers manufacturers to address common problems that can lead to erosion of a brand’s image among consumers who come up short when searching online for in-depth product information or where to buy a product.

SellPath® Media Exchange provides complete and accurate product information, filling in the gaps between manufacturers and retailers by incorporating product tours, Flash demos, or Flash microsites, while hosting rich media for various B2B and B2C outlets. SellPath® StoreFront can function as a primary Web site, a promotional microsite, or a branded store-within-a-store at a retailer’s point-of-sale. StoreFront can access rich media from SellPath® Media Exchange to provide complete, accurate product information to fill in the gaps between manufacturers and retailers using content that already exists.

“Now manufacturers can enjoy greater control and flexibility in how their brand is represented across all major customer touchpoints online,” commented Channel Intelligence Vice President for SellPath, Vik Murty. “This new Exchange platform uses existing content to create a merchandising brand showcase. The StoreFront platform then enables easy sharing of product information with key channel partners by integratrating a manufacturer’s product merchandising with its channel partners, from retailers to comparison shopping engine sites, DMRs, B2B marketplaces, and VAR solution sites.”

SellPath® Manufacturer Solutions focus on the Internet as the initiation point for commerce then direct consumers to preferred retailers when they are ready to buy products, to convert a manufacturer’s marketing dollars to measurable performance. Product information and delivery of that information are equally important factors in achieving these objectives, and now SellPath® StoreFront works to provide visibility to products never available before and provide a measure of control of the consumer experience on partner sites by re-purposing content already created and extending the manufacturer brand into points of sale. The end result is higher sales, with a smoother consumer experience and increased brand effectiveness.

More information on SellPath® Exchange is available on the Channel Intelligence Web site at

About Channel Intelligence
Powered by the patented CommerceIQ™ technology platform, Channel Intelligence (CI) web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers,, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (Nasdaq: ICGE), is based in Orlando, Fla., with offices in Europe.

Published on: 12:00AM on 21st September 2007