Virgin Vie At Home is to step up its on-line marketing activity with the help of Online Media Group (OMG).

In an exclusive deal, OMG will help the Cosmetic, Jewellery and Homeware retailer to develop its on-line marketing activity. OMG has been appointed to manage its Search Engine Optimisation and pay per click advertising as well as launch and run their first affiliate marketing programme.

The deal will see Virgin Vie At Home working with OMG to integrate on-line activity with the Company’s existing network of Consultants.

Virgin Vie At Home’s Managing Director Ros Simmons commented, “We unveiled a new look website in September and are looking to significantly expand our direct on-line sales alongside our established Consultants network. This is new territory for us and OMG’s hands-on approach to account management and successful track record made them the obvious choice to develop our on-line activity“

OMG’s Managing Director, Oli Matthews, commented “We are delighted to be working with Virgin Vie At Home. Retail is an area we are keen to expand in and OMG’s tracking software allows retailers to manage affiliate programmes with multi product lines very effectively. This deal also illustrates the way in which affiliate marketing is becoming mainstream activity for brands, by not only integrating fully with the on-line marketing strategy but with field activity too.”

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For further information please contact:

Oli Matthews at Online Media Group on 01603 697779
Gordon or Liz at Maw Communications on 01603 505845
Notes to editors:
OMG Network has been running affiliate programmes for some of the UK’s biggest brands since 2002. Clients include; Norwich Union, Virgin, Marks & Spencer, RAC, CD Wow and Cancer Research UK.

OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. It is the most successful UK network in the financial and insurance sectors.

Published on: 12:00AM on 21st September 2007