Adviva, the UK’s largest CPM-focussed advertising network, is launching Radius, a new technology to enable publishers to extend their inventory to meet the demands of their advertisers and thereby increase revenue without developing more pages. The technology tags site visitors then displays the advertising to them when they appear elsewhere on the Adviva network.

Commenting on the launch, Phil Coote COO of Adviva adds, ‘Radius provides a win-win solution for advertisers and website publishers. This gives site publishers access to additional inventory and revenue on advertising space outside their own site. It also addresses the increasing demands of advertisers by enabling them to reach their desired users on premium sites, even when their preferred publisher site sells out of inventory.’

The site owners implement the Adviva vTag on their own pages, and the visitors are recognized instantly when they reappear elsewhere on the Adviva network and can be shown the advertising in real-time.

The launch of Radius follows other products launched this year from the network including Adviva Select; a buying option that allows advertisers to select multiple locations from groups of specific named sites within the Adviva network.

About Adviva
Adviva is the largest CPM focused online display advertising network in the UK providing cost effective direct response and brand advertising solutions for internet advertisers.

Adviva’s broad UK network of monitored, content driven websites reaches over 20 million unique internet users. By combining this network with a strong emphasis on technological development, Adviva is able to offer advertisers a range of advanced user and content targeting options delivering reach, flexibility and ultimately, results.

Adviva’s comprehensive suite of advertising targeting options include content and channel targeting, behavioural targeting in the form of user profiling, as well as keyword contextual targeting. In order to ensure the quality of the Adviva network Adviva has developed an in-house keyword blocking technology which prevents adverts from showing on pages that have URLs containing inappropriate content. Adviva is the only network in the UK to use this technology as standard across all advertising campaigns.

Established in 2000 and headquartered in London, Adviva expanded in the French and German markets in 2006 with offices in Paris and Munich to provide advertisers with a single pan-European display advertising buying point. Lead by founders CEO Todd Treusdell and COO Phil Coote, the business has experienced 117% growth in turnover year-on-year and was named the UK’s 25th fastest growing technology company in the Sunday Times Tech Track 100 League 2006.

In December 2005 Adviva’s future growth was secured following a $8m investment from Kennet Venture Partners and new advertising technology products are currently in development.

For further information please contact:
Joanna Burton
Head of PR
t: 020 7386 4546

Published on: 12:00AM on 27th September 2007