Wordtracker’s newly expanded UK database, which provides customers with an invaluable tool to optimize their web pages for the British marketplace, is divulging some interesting facts about UK users. More people search for Pet shops than Sex shops perhaps something one of the tabloid ‘Red Tops’ would need, or maybe prefer not, to know!

Whoever is using Wordtracker’s newly expanded UK database, on show at ad:tech this week, they will find a wealth of excellent UK data that will give them a distinct advantage in optimising their site.

“After thirteen months of hard work we now have more than 24 million keywords which have been sourced purely from the UK to help our clients gain a “corporate edge,” as Ken McGaffin, Wordtracker’s chief marketing officer explains.

“The internet is universal, but if people want to do a localised search in the UK market, then UK keywords are essential to give them an advantage. The web is now crucial to many business’s and this UK database is not only an important tool for UK companies, but it is also invaluable for those US companies who want to target the UK.” McGaffin continued.

The data comes from two different sources; UK ISPs (Internet Service Providers) where all information gathered is completely anonymous, and secondly from UK search engines.

Having a UK database means businesses will be able to optimise accordingly. For example, if a hotel owner in London wants to do some search engine optimisation that includes both UK and US keywords they may want to focus in on something like ‘weekend breaks’.

Carry out this search and Wordtracker US places ‘weekend breaks’ much further down the database than ‘weekend getaway’ for example, which comes up top.

In the Wordtracker UK database, typing in ‘weekend break’ gets 2,400 searches as opposed to ‘weekend getaways,’ which only gets 107.

What can deduced from these two searches is that if a London hotel owner wanted to target the US market they would have to optimise a page with the words ‘weekend getaway’ but if they wanted to optimise for the UK ‘weekend break’ are the best keywords to use.

So does this mean businesses will have to choose between the UK and US? “The simple answer is no”, says McGaffin. “What you can do is write separate web pages for both UK and US. You can optimise for two phrases or even three at a stretch, but it would be better to have individual pages for each of the top keywords.”

“The keywords tell you a lot about who could be attracted to your website, so you should think about how you can optimise for each market.” McGaffin explains.

Mark Nunney, an expert in Search Engine Optimisation, says Wordtracker’s newly expanded UK database will come as a welcomed addition to his client’s research tools.
“This is what every serious online marketer has been waiting for in the UK. It also demonstrates that the words are being assessed by a good database.”

“Most of my clients are primarily interested in the UK market. If you are doing keyword research most of the data is based in the US which is actually quite misleading, especially if you don’t know just how US biased the results are. You find yourself chasing shadows. It can be very frustrating if you have done a lot of research into keywords and then set up your campaign with those keywords in place only to find that no one in the UK is searching for these terms.”

For further information on Wordtracker and their services please contact:
Karen Durham-Diggins at kddPR
T; +44 (0) 20 8989 2541
E: kdd@easynet.co.uk
M: +44 (0) 7808 584 624

Editors Notes:

Wordtracker (http://www.wordtracker.com) is a privately owned London business that started in 1997 and provides keyword research services to search engine marketing professionals and website owners worldwide

To succeed online clients need to know what keywords users are searching for and then type into a search box. Wordtracker provides thousands of clients throughout the world with that specialist information.

Wordtracker is the market leader in keyword research with over 5000 clients worldwide and 80% of turnover coming from the US.

The Wordtracker Academy was launched in May (http://learn.wordtracker.com), which is dedicated to helping web sites achieve success and profitability online. The Wordtracker Academy publishes expert articles, case studies and tips and tricks that help people maximize their ROI from keyword research.

Clients include Monster.com, MarketPosition.com, iExposure.com, AsktheBuilder.com, ParkSeeds.com, BrowserMedia.co.uk and a host of other search engine optimization companies.

Published on: 12:00AM on 27th September 2007