Digital Communications agency Lateral have been appointed by Little, Brown Book Group to develop their new website having been recommended to pitch.

Little, Brown has recently become part of Hachette Livre UK, the largest book publishing group in the United Kingdom. Little Brown’s imprints include Little, Brown; Abacus; Virago; Sphere; Piatkus; Orbit and Atom.

Lateral has worked with Little, Brown to develop an editorial-based approach to content which will appeal to various audiences, that includes consumers, existing and prospective authors, as well as members of the book industry who will be able to access specific rights and permissions trade information.

Lateral’s design for the website will be based around Little, Brown’s new corporate branding which has been developed in conjunction with the design agency Unreal. The project also involves the development of a content management system and the implementation of e-commerce functionality.

“The look and feel of the site is to reflect the feeling of when someone goes in to a bookshop, browses its titles, is attracted by a cover and then looks in more depth.” Said Mathew Riley, Group Account Director, Lateral.

The website, which launches in Q4, will include a Little, Brown blog, audio and video content; author interviews, free content and book extracts; exclusively commissioned articles and regular competitions, newsletters and news feeds.

“The site will go from simple but comprehensive book lists to each genre covered extensively with exclusive editorial and features. Lateral’s experience in developing digital communication strategies and design in publishing has certainly been very useful to us.” Said Lindsey Mooney, Online Strategy Manager at Little, Brown.

Roger Cazalet, Group Marketing Director at Little, Brown, commented: “Lateral have been great to work with and they have delivered exactly what we asked of them in our transition from a business to a consumer website: a new site with a fabulous structure that has a simple front end, with a natural flow for users and a high degree of editorial content, which hides a complex, technical back end. We’re all thrilled with the result.”

Little Brown Book Group’s bestselling authors include Mitch Albom, Margaret Atwood, Iain Banks, Mark Billingham, Charley Boorman, Trudi Canavan, Patricia Cornwell, Dorothy Koomson, Nelson Mandela, Alexander McCall Smith, Ewan McGregor, Sharon Osbourne, Anita Shreve and Sarah Waters.

For further information on Lateral please contact:
Karen Durham-Diggins
T: 020 8989 2541
E: kdd@easynet.co.uk
M: 07808 584 624

For further information on Little, Brown please contact:
Roger Cazalet, Group Marketing Director
T: 020 7911 8037
E: roger.cazalet@littlebrown.co.uk

Editors Notes:

ABOUT Lateral Net
Lateral http://www.lateral.net
Lateral is one of UK’s founding digital agencies. Established in June 1997, Lateral has evolved itself for the next major shift in the digital marketing space by repositioned itself as a strategic digital marketing agency. Lateral focuses on helping companies engage with online consumers and prosumers in the most effective way possible, helping them build long-term relations with individual consumers and communities. Lateral has launched new brand positioning strategies around Consumer Brand Ownership and Consumer Brand Control, which define how customers can engage and win customers in a consumer controlled media world.

Their pioneering expertise and professional approach has attracted recognition both within the new media industry, having been awarded several times for their work, as well as the consumer market as can be seen by their client list which includes: Levi’s® Europe, Faber and Faber, Five, Lexus, Nintendo, RSPCA and Which?

ABOUT Little, Brown Book Group
Little, Brown Book Group www.littlebrown.co.uk
Since being founded in the UK in its present form in 1992, Little, Brown has twice won the KPMG Publisher of the Year Award. It has a proven history of success with three consecutive record years in 2003, 2004 and 2005, including such notable autumn bestsellers as Ewan McGregor and Charley Boorman’s Long Way Round and Sharon Osbourne’s Extreme. In 2006 it had 24 Sunday Times bestsellers, including four Sunday Times Paperbacks of the Year. Its bestselling authors include Mitch Albom, Margaret Atwood, Iain Banks, Mark Billingham, Trudi Canavan, Patricia Cornwell, Dorothy Koomson, Nelson Mandela, Alexander McCall Smith, Anita Shreve and Sarah Waters. At the beginning of 2006 Little, Brown Book Group became part of the Hachette Livre UK (HLUK) group, Britain’s market-leading and largest publishing group. In July 2007 Little, Brown acquired Piatkus Books, which will become an independent imprint within Little, Brown Book Group. Piatkus specialises in popular fiction and practical non-fiction. Its authors include the internationally bestselling novelist Nora Roberts, who also writes as J D Robb, and such distinguished and successful non-fiction writers as Patrick Holford, author of important books on health and nutrition, including The New Optimum Nutrition Bible.

Published on: 12:00AM on 4th October 2007