6th September, 2007: Digital communications agency Glass has just been appointed to undertake new projects to improve website visibility for both Holy Moly, the celebrity news and gossip website, and for the SME website of Lloyds TSB autolease, the bank's fleet management arm. The new wins will focus on achieving top search rankings on Google, Yahoo! and MSN. These new projects reflect Glass's integrated digital marketing offering providing clients with dedicated search marketing and search engine optimisation expertise alongside digital strategy, creative and technology services.

As part of the re-design of the The Holy Moly site, first launched in 2002, Glass will be retained to introduce best practice search engine optimisation raising www.holymoly.co.uk's natural search rankings and traffic. Based on highly competitive celebrity themed keywords the resulting traffic increases will ultimately be charged with improving advertiser revenue.

Similarly, the Lloyds TSB autolease retainer, which is the latest of several engagements for Glass across Lloyds TSB's business areas, will focus on a natural search campaign to increase rankings related to Lloyds TSB autolease's core service areas for SME's "contract hire" and "vehicle leasing".

Commenting on the new projects, Glass CEO Ben Hart says that, "With most people seeking online content through the UK's most prominent search engines, integrating search marketing into a client's portfolio of digital services is key to raising brand awareness.

Integrating search marketing is able to achieve a cohesive strategy that not only delivers compelling destinations and rewarding experiences but also achieves qualified traffic and conversions."

For further information, please contact:
Ben Hart
ben@glasspartnership.co.uk
Web: http://www.glasspartnership.co.uk
Tel: 0870 872 2400

Published on: 12:00AM on 27th September 2007