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London - 10 February 2004: Domino Systems has selected WebAbacus as its solution of choice for web analytics and simultaneously launched a managed reporting service for its hosted clients as a value-added service.
As the importance of next generation web analytics has increased over the past year, so has the sophistication of the tools and solutions enabling detailed analysis of customer website behaviour, optimisation of return on investment and e-commerce sales conversion. Domino Systems, a leading web solutions agency, has undertaken a thorough assessment of the options in the marketplace and selected WebAbacus as its lead partner in this area, both for Domino-hosted and non-hosted clients.
Nick Mayhew, Managing Director at Domino said “We took our time before rushing in with a selection and after a detailed comparison of the various options, the decision was very easy in the end – WebAbacus was by far the most compelling product in terms of functionality, ease of use and value. We like the fact that it provides both client-side tagging and web server log analysis and we love the intuitive yet powerful user interface. The tool was demonstrated to numerous clients and we gathered their feedback before making our final decision and had no difficulty in moving many of our hosted clients immediately.”
Domino has already successfully migrated ten hosted sites to WebAbacus, including Rotary Watches, Oxford Instruments, CP Hart and Watson-Marlow Bredel Pumps, and is working with a number of others to trial the solution.
“With such a great tool in place, we have been able to simultaneously launch a managed reporting service for our hosted clients who use WebAbacus offering our own expert insight and reports into website performance on a monthly basis. We continue to focus on delivering more and more value to our clients, and this innovative service supports our clients perfectly, in a simple and useful way.” commented Mayhew.
Mike Sullivan, Marketing Manager at Watson-Marlow Bredel said, "I can immediately see great potential in the use of WebAbacus for us to really understand our web site customer behaviour and measure our ROI. We have found the tool to be easy to use yet powerful at the same time."
Domino is offering WebAbacus as a hosted service or as an outright purchase combined with value-added services, and over the next few months will be expanding the use of the tool across the wider client portfolio, and working collaboratively with WebAbacus on sales opportunities.
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About Domino Systems
Founded in 1995, Domino Systems is an independent web agency, specialising in web-based solutions providing direct business benefit. Domino Systems combines best-of-breed activities in technical development, design and consultancy and has repeatedly built strong ongoing relationships with world-leading enterprises such as BP, EPSON, Bosch Siemens Hausgerate, Subaru World Rally Team and Oxford Instruments.
For more information about Domino Systems, visit www.domino.com
WebAbacus’ highly flexible and powerful online behaviour analysis software is the product of choice for organisations who are serious about improving the service they deliver to their customers by understanding their online behaviour. Now in its fourth release, WebAbacus software is in use at companies across the world, including Volkswagen, TNT, Online Travel, Confetti, Screwfix, Haymarket, Centaur Communications, IDeA and Ocado.
For more information about WebAbacus, visit www.webabacus.com
For further information please contact:
Tel: +44 (0) 207 968 4949
Fax: +44 (0) 207 968 4950
Published on: 12:00AM on 10th February 2004