Orlando, Fla. (October 2, 2007) – Channel Intelligence (CI) announces the introduction of SellPath® TrueTag™ Analytics, a new service in its SellPath® Manufacturer Solutions suite that gives marketers insight into the performance of online advertising by providing visibility from an advertisement’s overall effectiveness to the number and amount of total sales generated by that advertisement.

When combined with other SellPath® Services, TrueTag™ Analytics (www.channelintelligence.com/sellpath_truetag.html) gives manufacturers the unique ability to view the entire online purchase cycle. TrueTag provides accurate advertising performance data for a variety of online marketing media such as banner ads, e-mail campaigns and search ad word buys. Performance is measured from an ad to manufacturer Web sites through to online retailer points-of-sale. With CI’s flexible reporting tools, this seamless end-to-end online campaign tracking provides sales results for precise measurement of advertising effectiveness metrics such as return on ad spend. Manufacturers finally gain the unique ability to tie marketing spends directly to sales, thus creating more efficient, more intelligent advertising programs.

“Manufacturers can make better informed marketing decisions with complete online ad performance data now available through TrueTag Analytics,” comments Channel Intelligence Vice President for SellPath Vik Murty. “TrueTag is the ‘Holy Grail’ of marketing, giving the ad buyer understanding of what online advertisements are effective and which formula of message, ad placement, promotion and creative look converts best into sales.”

Integrated with SellPath® deep product linking services, this technology gives visibility into points of the purchase cycle that usually lack data. Now, a manufacturer will be able to follow clicks on ads to the point where the sale was completed for an accurate picture of campaign performance.

SellPath® Manufacturer Solutions focus on the Internet and manufacturer Web sites as the initiation point for commerce, then direct consumers to preferred retailers when they are ready to buy products, to convert a manufacturer’s marketing dollars to measurable performance. Typically, online marketing efforts suffer from two breakpoints in essential data: where leads come from and which leads converted to sales. Now with TrueTag™ Analytics, manufacturers can access end-to-end tracking for marketing campaigns, bridging the data gap between manufacturers and retailers for complete data to make more effective advertising decisions.

More information about SellPath® TrueTag™ Analytics is available on the Channel Intelligence Web site at www.sellpath.com.

About Channel Intelligence

Powered by the CommerceIQ™ technology platform, Channel Intelligence (CI) Web-initiated commerce solutions make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, destination shopping sites, or mobile shopping applications. Using a series of robust data optimization techniques offered through the CommerceIQ platform, CI significantly improves the quality of product data and the placement of products on the Internet. Every day CI manages and syndicates millions of products valued at over $3 billion dollars through its three primary services – SellPath® Manufacturer Solutions, SellCast™ Retailer Solutions, and SellCore™ Publisher Solutions. CI customers include hundreds of the world’s best known brands including Best Buy, Black & Decker, Canon, Circuit City, Fujifilm, LG Electronics, Logitech, Mitsubishi, Neiman Marcus Group, OfficeMax, Olympus, Palm, Panasonic, PETCO, Skechers, SmartBargains.com, Spiegel, The Stanley Works, and Target. Channel Intelligence, a partner company of Internet Capital Group (NASDAQ: ICGE), is based in Orlando, Fla., with offices in Europe. www.channelintelligence.com

Jessica Evans
(321) 559-2397

Published on: 12:00AM on 2nd October 2007