Within their first year of trading, specialist agency Search Logic plc has experienced unprecedented growth in the online marketing and Affiliate Marketing arena.

Providing clients with a full complement of scalable online marketing solutions with their forward thinking and aggressive approach to the development of their services (including Organic Search, PPC and Affiliate Marketing), Search Logic recently announced the appointment of an executive team from various online marketing sectors to develop further momentum as they compete with the current market’s heavyweights.

Appointing a dynamic new team led by Neil Mitchell, formerly of the Afform Affiliate Network, the most recent executive appointments are based at Search Logic’s newly acquired London offices in the heart of Soho.

Joining Neil is Darren Newmark, former BDC from Affiliate Future. Both Darren and Neil look forward to the growth of Search Logic’s new Affiliate Network (Launched on October 1st 2007) – ‘We know a well planned and executed affiliate programme can transform sales figures massively and provide vital cash injections whilst longer term campaigns, such as SEO, begin to build momentum’ comments Neil, ‘with the help of the Search Logic Affiliate team, we aim to transform even the most struggling campaign by structuring their online marketing as a whole, not simply offering one service that may not be in the best interests of the clients themselves’. Joining Darren and Neil is Emma Houlden, formerly of Clash Media, who completes the London based executive group with her specialist experiences in affiliate lead generation techniques.

And it’s not just London in which Search Logic is making a claim – with regional appointments having also been made. Developing Search Logic’s presence in and around Merseyside is Rodney Jones, formerly Business Development Director at leading agency Latitude, who brings established agency knowledge and process to increase Search Logic’s repertoire still further.

Simon Cleaver, Search Logic CEO, is delighted with the appointments, ‘We’re really excited that Neil and the team have joined us. I’m proud to say that Search Logic can now confidently provide all aspects of online marketing under one roof, accommodating the needs of the most active and demanding clients in a truly scalable capacity’.

In addition the rest of the growing national Search Logic team, Neil, Emma and Darren look set to bring the extended aspects of affiliate marketing on the internet to a single agency with the scope to handle the needs of SMEs and Blue-Chips alike.

For More information relating to Search Logic plc or this press release, please visit www.searchlogic.com or contact. Elliot Jones on 0845 634 2800 or email elliotj@searchlogic.com.

Search Logic plc is a forward thinking online marketing agency with national coverage, specialising in Semantic Search Engine Optimisation (SEO), Paid-Search (PPC) and Affiliate Marketing. Search Logic plc boasts a diverse client base across multiple industry sectors and full Google and SEO Certification – more details are available at www.searchlogic.com.

Search Engine Terminology and Technology can often be confusing. Here at Search Logic plc we aim to increase our client’s knowledge of the services which we deliver and the methodology and reasoning behind each service. Please find below a simple overview to the types of Search Engine Marketing being implemented presently by companies looking to increase their online visibility and Return on Investment.

1) Natural or Organic Listings. This is the part of a search engine results page that details the natural listing results from a keyword query. The listings are displayed in accordance to their relevancy to the keyword or phrase and the web page. Search Engines apply a ranking algorithm to determine which site is placed where.

The methodology for achieving a higher natural listing is called search engine optimisation (SEO). This technique involves deciding which phrases to optimize, and which on-page and off-page factors to implement. On-page factors involve making changes to the actual website itself, and off-page factors involve activities such as submission to directories, creation of links, article copywriting etc.

The process is time consuming and it is necessary to be aware of the impact any changes may have as they can be regarded as both positive and negative by search engines. Certain techniques can get websites blacklisted by search engines which means that your website is effectively banned from being displayed under any search term. Therefore, it is extremely important to know what techniques to implement to gain a higher natural listing on search engines.

Search Engine Optimisation should be viewed as a long term solution to Online Marketing as it takes on average 6 to 18 months to see being listed naturally is that it becomes a cost effective way of attracting higher volumes of traffic to your website.

2) Paid or Sponsored listings. This is the part of a search engine results page that details a relevant advert that is displayed in accordance to its relevancy to the keyword or phrase used as a search term and the landing page which a browser is taken to when clicking onto the advertisement.

With paid or sponsored listing, there is a fee charged for every browser that clicks through to the landing page. This fee is dependant on the bid price allocated to the keyword or phrase, and in turn this determines largely where the advert appears on a search results page.

The methodology for getting an advert displayed within this section is called Pay per Click (PPC) and this technique involves the creation of a keyword list, adverts, landing pages and overall campaign themes that are designed to maximise return on investment from the allocated click spend budget. The process is complex and time consuming with various pit falls that need to be avoided, for example wasting click spend through not including negative keywords to your keyword list, and not recognising the need to maintain relevancy within the advert and landing page to the search term used.

The advantage of PPC is that you can see instant results and can turn up the volume once you have found a strategic approach that is providing measurable results within a single campaign or multiple campaigns. The budget allocated to campaigns can be altered on a daily basis so that you can completely control your online marketing spend. In addition, the ability to test market keywords, adverts and landing pages allows a flexible and reactive solution to online marketing that SEO simply does not deliver.

3) Affiliate Marketing. The Search Logic Affiliate Network is owned and operated by Search Logic and allows Advertisers and Publishers to benefit from pure performance online marketing. With no risk and pay-outs only to those who complete the requisite action (a purchase, conversion or lead generated for example) Affiliate Marketing is rapidly becoming an extremely popular method of increasing sales. Put simply your ads are displayed free of charge on a range of carefully selected Publishers’ sites – they can promote a specific product or service or questionnaire for lead generation purposes.

Once a qualified purchase is made, the details are recorded and the Affiliate Publisher is rewarded with a payment for the business their marketing efforts have brought you. This can range from a few pence to several hundred pounds dependent on factors such as margin, competition and purchase price.

Affiliate Marketing can bring valuable business to your online efforts. Get in touch with Search Logic at www.searchlogic.com for further details or call 0845 634 2800.

Published on: 12:00AM on 4th October 2007