Digital agency the OTHER media has unveiled its relaunch of the British Academy of Film and Television Arts (BAFTA) website. BAFTA is moving into a new digital era and is laying down the groundwork for exciting online developments in 2008.

The BAFTA brand is at the heart of the new site: engendering trust with visitors through an exceptional user experience. This thinking was central to the BAFTA website relaunch. Time was spent analysing user personas and behaviour, streamlining the information architecture and navigation, creating a content strategy and a robust, user-friendly interface. User testing prior to launch further refined the on-site experience, with user comments being fed back into the design and structure.

New site design takes its inspiration from BAFTA’s offline publications and the very visual nature of the organisation. Large, clear imagery takes centre stage and video clips add movement: important for an organisation which supports, develops and promotes art forms of the moving image. AJAX elements, such as forms and calendars that load in page, have been incorporated into the design to create a seamless browsing experience for visitors.

Theresa Austin, Project Manager at the OTHER media is pleased with the end result: “The BAFTA website now encapsulates the excellence and prestige of the Academy as an organisation. It provides a flexible platform from which BAFTA can expand its web communications and reach.”

Plans for 2008 include expanding the Academy’s learning initiatives online, increasing communications and interaction with the public, strengthening existing relations with BAFTA members and redesigning the BAFTA Cymru and Scotland websites.

Ruth Grenville, Head of Publishing at BAFTA, is looking forward to the future. “The website will become a lively tool for communicating the Academy’s exciting, year round programme of awards and events and for delivering our educational and charitable remit to a much bigger audience.”

Visit www.bafta.org to see the new British Academy of Film and Television Arts website.

-ends-

For media enquiries please contact Sally Smith at the OTHER media. Tel: 020 7089 5959 or email sally.smith@othermedia.com

If you would like to discuss a website redesign please phone us on 020 7089 5959 or email george@othermedia.com

Notes to Editors

•With 13 years of digital experience, the OTHER media brings together innovative design, technology and people. We’re committed to driving the online success of our clients.

•The British Academy of Film and Television Arts supports, develops and promotes the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public. www.bafta.org

Published on: 12:00AM on 31st October 2007