After £800m worth of refurbishment work over the last year, St Pancras International opened on 7 November with a Royal visit by Her Majesty The Queen, accompanied by the Duke of Edinburgh.

The official opening of the station also heralded the launch of another important destination for visitors to St Pancras – its website, along with a mobile version, making it easier for travellers to access up-to-date information wherever they are.

“We are very pleased with our new website. A key component of our vision for St Pancras International is the website. We entrusted its development to Cimex because of their accomplished history of constructing creative solutions that are technically sound, user focused and engaging.” Mike Luddy, Project Director: St Pancras International.

A year ago, interactive agency Cimex partnered with London and Continental Stations & Property (LCSP) to collaborate on the deployment of a contemporary destination website www.stpancras.com as a key marketing tool for the Channel Tunnel Rail Link development.

The website has undergone its own development work alongside the station’s reconstruction. The vision for St Pancras is to become a unique London landmark delivering the best performing transport destination experience in Europe through operational and service excellence.

Cimex represented this vision by bringing the St Pancras station experience online. The site has grown in functionality and complexity with information and easy to use guidance to all the station has to offer. Key features on the site include live train timetables and an introduction to the retail opportunities available.

On 14th November, Eurostar switched its terminal from Waterloo station to St Pancras and is now able to offer quicker journey times on its services between London and Paris and Brussels.

A ceremony was held to mark the arrival of the first three trains arriving at St Pancras. Their drivers met the Queen, who was also introduced to those who have transformed the late-Victorian building of St Pancras into a 21st century terminal.

St Pancras will not only be a great transport hub but a destination in its own right featuring world class restaurants, Europe’s longest champagne bar and a mix of unique independent boutique retail. It will be Europe’s Destination Station, containing over 50 outlets for shopping, meeting facilities, destination eating or drinking facilities.

Said David Hockin, Corporate Director: Cimex, “We are thrilled to be a part of this historical project that will, no doubt, redefine the European railway experience.”
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Editor’s Notes:

- Attached screengrab of the site
- Cimex is a multi-award winning, ‘top 40’ interactive media agency. Established in 1994, the firm offers a 360 degree service from consultancy through to digital design, technical and content services. The agency works in the corporate, public and e-learning sectors, and focuses on user centred design to create unique solutions.
- LCSP is the company responsible for the design, construction, operation and finance of the high speed Channel Tunnel Rail Link (CTRL) from Folkerstone to St Pancras. London & Continental Stations & Property (LCSP) is the property subsidiary of LCR.

For further screengrabs, media enquiries or interviews, please contact:
SOLANGE NOLAN
Marketing Manager
Cimex
53-55 Scrutton Street
London
EC2A 4PJ

Published on: 12:00AM on 21st November 2007