Lemon Foundation has provided information architecture, brand development and design for new etailer Yellow Lolly, the online baby boutique, www.yellowlolly.com. The site launched this month.
Yellow Lolly offers a range of boutique baby clothing and accessories for sale online and following initial conversations with a number of e-commerce providers, they chose Lemon Foundation to provide brand development services, store design, information architecture, configuration and set up of the e-commerce system. Lemon Foundation also provided Yellow Lolly with consultancy on the logistics of setting up an online business.
Yellow Lolly showcases a selection of cool, trendy, modern and organic baby and toddler clothing from Katvig, Ej Sikke Lej, Mini A Ture, Lille Barn, Kik*Kid and No Added Sugar. There are also accessories and toys for sale on the site.
Matthew O’Riordan, Managing Director of Lemon Foundation said: “Working on a brand like Yellow Lolly and working to such a comprehensive brief has been incredibly gratifying.”
Claire Tyler, Yellow Lolly, said: “We chose Lemon Foundation as we felt confident that they could provide us with an end to end service, from creative through to production. The end result is a site that gave us sales within minutes of going live – an initial success that we’re obviously hoping will continue.”
- ends -

For further information:

Matthew O’Riordan, Lemon Foundation 0845 002 0028, matt@lemonfoundation.com
Steph Smith, PR Consultant 07803 853006, stephsmith00@googlemail.com

Lemon Foundation, www.lemonfoundation.com
Lemon Foundation is a creative and technical production agency providing: website design and build, online advertising and marketing, desktop applications, localisation and digital development services to clients and agencies alike.
Lemon Foundation approaches its clients’ briefs with passion and with vision. Their emphasis is on clear communication and simple processes which help to avoid the usual pitfalls of campaign creation. Lemon’s clients trust them to guide them through every stage from scoping to end production efficiently and effectively.

Editor's note: In 2008, Lemon Foundation rebranded to Lemon Digital allowing the agency to focus entirely on providing digital production services to UK agencies and media owners. Lemon Digital is now UK's leading digital production house. www.lemondigital.com

November 2007

Published on: 12:00AM on 22nd November 2007