Top tactics to help businesses benefit from the social media networking phenomenon will be revealed at a cutting edge event later this month.

The seminar on Social Media Networking has been organised by Stockport-based digital marketing agency KMP Interactive.

KMP chief executive Bill Daring says that the time is right for businesses to embrace new web platforms such as Facebook, YouTube, Flickr, Myspace, wikis and blogs in their marketing strategies.

“The time for Web 2.0 developments to be considered fads is over – and now is the time to engage social media and use it inform and persuade audiences. By 2010 it is anticipated that 70% of the content on the web will be user generated. There’s a huge opportunity for businesses if they can tap into that,” says Daring.

The seminar will take place on Thursday 29th November at Tiger Tiger, The Haymarket and will include presentations from industry experts, a networking lunch and an open discussion session.

Daring will deliver a presentation on how businesses can employ ‘Web 2.0’ technologies like blogging, social bookmarking, social media and media sharing, to enhance customer relationships and develop new business.

Other speakers at the event include Mark Rogers, CEO of Market Sentinel, a supplier of blog and web monitoring services, who will give an insight into the risk of user-generated comment and reporting on brand image, and explain how monitoring can be used to learn from Web 2.0, and lessons learned fed back into the Marketing strategy.

Fergus Burns, CEO of software and technology company Nooked, will talk about how applications such as Facebook, Myspace and RSS feeds can help businesses reap rewards from online development.

The event will cost £25 per person and includes lunch. To book tickets for the event which takes place on Thursday 29th November, go to or email for more information.

Published on: 12:00AM on 22nd November 2007