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Hitwise, the world’s leading online competitive intelligence service, today reports that traffic to Flowers & Gifts sites has increased by 53% since the start of the month.
Interflora is the most visited site within the Flowers & Gifts category - ahead of Valentine’s Day tomorrow - with traffic to the site increasing by 250% since the start of the month. Almost 1 in 5 visits to the Flowers & Gifts category was made to www.interflora.co.uk yesterday, which is also the most searched for brand within the category.
Other fast moving websites include Teleflorist.co.uk (154% increase in visits) and Blooming Britain (107% increase in visits), whilst Surprise Your Woman www.surpriseyourwoman.com - a website offering a selection of gifts for women - has increased its visits by 102% since the beginning of February.
Earlier this week, Hitwise revealed that visits to online dating sites have increased by 45% since the start of the year.
Top 10 UK Flowers & Gifts sites, Thursday 12th February:
NEXT Fresh Flowers
Most searched for Flowers & Gifts brands:
The most popular terms typed into a search engine over the last 12 weeks that resulted in traffic to websites classified by Hitwise within the Flowers & Gifts category were:
red letter days
Hitwise UK Ltd.
Level 6, 52-54 Southwark St.
London SE1 1UN
Phone: 020 7378 3600
Direct: 020 7378 3619
Fax: 020 7378 3601
Published on: 12:00AM on 13th February 2004