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Hitwise, the world’s leading online competitive intelligence service, today reports that traffic to Flowers & Gifts sites has increased by 53% since the start of the month.

Interflora is the most visited site within the Flowers & Gifts category - ahead of Valentine’s Day tomorrow - with traffic to the site increasing by 250% since the start of the month. Almost 1 in 5 visits to the Flowers & Gifts category was made to www.interflora.co.uk yesterday, which is also the most searched for brand within the category.

Other fast moving websites include Teleflorist.co.uk (154% increase in visits) and Blooming Britain (107% increase in visits), whilst Surprise Your Woman www.surpriseyourwoman.com - a website offering a selection of gifts for women - has increased its visits by 102% since the beginning of February.

Earlier this week, Hitwise revealed that visits to online dating sites have increased by 45% since the start of the year.

Top 10 UK Flowers & Gifts sites, Thursday 12th February:

1
Interflora UK
www.interflora.co.uk
19.14%

2
Memorise This
www.memorisethis.com
6.30%

3
Birthday Alarm
www.birthdayalarm.com
6.24%

4
Crocus.co.uk
www.crocus.co.uk
6.13%

5
I-want-one-of-those.com
www.iwantoneofthose.com
4.58%

6
Gadget Shop.com
www.gadgetshop.com
3.38%

7
Firebox.com
www.firebox.com
3.03%

8
Tesco Flowers
www.tesco.com/flowers
2.92%

9
NEXT Fresh Flowers
www.nextflowers.co.uk
2.05%

10
Moonpig Cards
www.moonpig.com
1.86%

Most searched for Flowers & Gifts brands:

The most popular terms typed into a search engine over the last 12 weeks that resulted in traffic to websites classified by Hitwise within the Flowers & Gifts category were:

interflora

gadget shop

h samuel

ernest jones

red letter days

past times

hallmark

h samuels

clinton cards

thorntons

Jannie Cahill
Marketing Manager

Hitwise UK Ltd.
Level 6, 52-54 Southwark St.
London SE1 1UN
Phone: 020 7378 3600
Direct: 020 7378 3619
Fax: 020 7378 3601
E-Mail: jannie.cahill@hitwise.com

Published on: 12:00AM on 13th February 2004