28 November 2007, London, UK – The Search Works, the European leader in search marketing services for online advertisers, today announces that it has been chosen to provide SEO services to Park Resorts, the UK’s leading operator of medium-sized holiday parks.

In addition to a review of the site architecture, The Search Works will advise the business on how to leverage Web 2.0 opportunities and provide a range of SEO consultancy services.

Jo Vaughan, new media marketing manager for Park Resorts, says: “The online channel is increasingly important to us and we need experts on board to help us maximise the opportunities that natural search presents. The Search Works really understands the holiday market and we hope they will be a valuable extension of our in-house marketing team.”

Park Resorts, launched in 2001, operates 37 holiday parks at coastal locations throughout England, Wales and Scotland.


About The Search Works

Headquartered in London, England, The Search Works is the UK’s leading specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past eight years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Comet, EasyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's highest-ranked search marketing company in The Sunday Times TechTrack Top 100.

For further information, please contact:
Rachel Cotton / Jessica Sealby
Firefly Communications
+44 (0)20 7386 1400

Published on: 12:00AM on 28th November 2007