November 29th 2007 LeadPoint, the world’s first lead exchange market place, gives brokers the opportunity to beat the Christmas slowdown. Where Christmas has traditionally been a quiet time for many businesses, LeadPoint and lead generation helps brokers source new business when times are quiet.

“Contrary to popular belief, the Christmas and New Year’s period is actually a great opportunity to buy leads. Although online consumer activity falls towards the end of December, consumers are still going online to look for advice;” said Nick Chapman, LeadPoint UK Managing Director. “December is a long month and lead generation allows brokers to carry on doing business right up until Santa loads up his sleigh. If there are any consumers that can’t be serviced immediately, they can be added to a database of prospective customers to give the broker a great opportunity to hit the ground running at the start of 2008.”

Buying leads allows brokers to achieve a consistent flow of business in their sales pipeline when traditional marketing methods tail off. Lead generation offers a marketing activity that provides brokers with consumers who have actively requested to be contacted to receive advice.

“There are inevitably a lot of brokers who will shut down for a few weeks over the holiday period but this can be advantageous to lead buyers. If a broker buys leads from a lead exchange marketplace – such as LeadPoint – then they can capitalise on this as the lead prices are affected by the demand from brokers themselves. With fewer brokers buying leads the prices for certain lead types will fall. This will enable canny brokers to pick up leads for cheaper and therefore get a better return on their marketing investment.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

NOTES TO EDITOR
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179
justin.rees@leadpoint.com

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Published on: 12:00AM on 29th November 2007