Emojo has extended the Affino NX eBusiness Suite with Social Content Management, Social Networking, Social Promotion and Social Media. The Affino Social Content Management Platform allows for content peer review, automated content quality management and effective community workflows; it allows members to evaluate content contributions, network with their peers, rate the content and promote it to the wider community.

Websites and online businesses / eBusinesses are becoming ever more social. Several of the leading web properties gain their competitive advantage from their community members and User Generated Content (UGC), with entire industries being reshaped by the social phenomenon online. There is a real need for an integrated solution suite which combines the key Social and Web 2.0 elements with traditional content management and commerce to produce a proper business platform with multiple revenue streams.

With an Affino solution, all community members can have their own personal content and media, and can easily manage their own pages, including articles, profiles, FAQs, links, events, locations, directory listings, blogs, videos, photos and music. Super-users can be empowered to act as moderators / supervisors, and in effect run the community for the community provider. Affino’s content management elements give site owners greater control and direction over User Generated Content and Affino eCommerce ensures that maximum value is derived from the community.

“This is the most significant release since the launch of the Affino NX platform. By embracing the social dimension we have made it easy for companies to launch social networking campaigns which fully engage and motivate the consumer. We are thrilled to be at the forefront of this social evolution and are excited to be working with the many companies that have chosen Affino to run their social networks.” said Markus Karlsson, CEO of Emojo.

Affino is an ideal solution for start-up social networks and social marketplaces, as well as being perfect for existing organisation that wish to foster brand loyalty and build their own online communities – either as long term propositions, or short term campaign executions. There are already several great examples of social networks being used to recruit personnel for TV shows and art and cultural events, as well as vehicles for a variety of media formats.

Emojo is working with a number of companies and organisations who have chosen to
roll out their social networks and marketplaces on the Affino platform. The current projects encompass a number of different sectors, including – music, events, fashion, boxing, schools, film, television journalism, wine and travel.

For more information on Affino Social Content Management download the white paper at:


To see Affino SCM in action go to Emojo Rated at:


Or come and see us at the Information Management Systems show at Olympia, London on the 4th to 6th December.


About Emojo

Emojo is the eBusiness Specialist, delivering online business solutions to companies worldwide. Emojo deploys eBusiness solutions via the Affino eBusiness Suite. Emojo and Affino combine to empower companies and organisations to take their key business activities online in order to fully engage their customers. Affino solutions are at the heart of the next generation in social sites, including social networks, media sharing portals and social marketplaces. Emojo offers end-to-end services from analysing business processes to translating them to an online model, implementing the solution and providing long term support and change management.

For further information please contact:

Stefan Karlsson
Phone: +44 (0)20 7291 1070
Fax: +44 (0)20 7734 9640
Email: stefan@emojo.com
Web: www.emojo.com

If you’d like more information about this topic, or would like to schedule an interview, please send a request to stefan@emojo.com

Published on: 12:00AM on 2nd December 2007