World’s leading online branded lingerie retailer debuts Bazaarvoice’s new social commerce feature in the UK to help customers connect with each other to make informed purchase decisions without leaving the site is launching Ask & Answer, a new social commerce tool that allows online consumers to research products and get the answers they need to help with purchase decisions without leaving the site.

The new feature on figleaves’ site is built on and complements the core Ratings & Reviews platform that figleaves launched in January this year. Social commerce company Bazaarvoice hosts both services for the online lingerie retailer, and personally moderates all content to ensure authenticity and relevancy.

Ask & Answer taps the power of online communities to address the unanswered questions that can stop a purchase and send a visitor to a competing site. It’s the first service to encourage shoppers to post and respond to specific questions about products and services directly alongside standard product information. Questions like “Is this robe warm enough for winter months?” can be answered by customers who have direct experience with the product. Shoppers can use this credible consumer-generated content to be more confident when making purchase decisions.

“Bazaarvoice Ratings & Reviews has been a hit with figleaves’ customers, so we feel confident it’s the right time to introduce more community functionality to the site,” said Catherine Hall, Online Merchandising Director at “We expect our customers will find the information Ask & Answer will provide very valuable.”

Bazaarvoice helps retailers use customer-generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty. Other high profile clients include Early Learning Centre, Dell and HP.

“Shoppers have millions of questions unique to them that aren’t addressed by the manufacturer’s product description or a company’s marketing department,” said Bazaarvoice founder and CEO Brett Hurt. “Businesses are learning that consumers trust each other more than anyone else for product advice. Ask & Answer gives online businesses another great way to tap into the social nature of the shopping experience to drive sales, satisfaction, and loyalty.”

About Bazaarvoice
Bazaarvoice ( offers outsourced technology, hosting services, analytics and expertise to help brands enhance the online shopping experience with social commerce applications that drive sales. Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice’s stable of 130 clients include Hewlett Packard, Dell, Early Learning Centre and Bazaarvoice Ratings and Reviews and Ask & Answer™ products help brands to maximize the impact of user-generated review content through customisation, deep integration, community management, advanced analytics, search engine optimisation and syndication across the Web. Bazaarvoice’s services empower consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award from Red Herring magazine.

About carries over 200 brands of lingerie, swimwear, sleepwear and hosiery for men and women. It caters for all sizes and price points and is the recipient of the 2007 People in Retail Awards Best Online Customer Service team and the most reliable UK online retailer for delivery in the eDigital Research Benchmark 2007 study.

For further information please contact:
Claire Armitt
flannel communications
020 7754 5507

Published on: 12:00AM on 30th October 2007