Mercado Software and Omniture (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced a powerful new tool for online retailers that will enable them to maximise conversion rates by integrating Web analytics through Omniture Genesis with Mercado’s site search, navigation and merchandising functions.

As leading providers of search & merchandising and business optimisation solutions, Mercado and Omniture have combined forces following their joint involvement with the online retail arm of Blacks, the United Kingdom’s outdoor experts.

"For Blacks the integration between these two solutions is the natural evolution of a consumer-driven commercial proposition,” said Simon Maylott, Blacks’ director of new business channels. “We have been using the customer insight garnered through Omniture and have fed this into our Mercado-powered Search and Merchandising strategy for sometime now, with material benefit. Dynamically marrying the two brings further distinct commercial advantages in terms of conversion, ROI, productivity and personalisation."

“Mercado’s retailing customers are extremely metrics-savvy and are increasingly looking to automate merchandising decisions and actions,” said Rich Beattie, vice president of Mercado Europe. “The new Omniture Genesis Adaptor makes valuable analytics reports immediately actionable, and enables auto-ranking of products based on key business metrics such as searches, clicks, items sold, conversion rates and revenues.”
Mercado provides site search, navigation and merchandising solutions to more than 150 global multi-channel and Internet retail brands including Blacks & Millets, Sears, Overstock.com, DelightfulDeliveries.com and MSN Shopping, enabling online retailers to easily execute online merchandising strategies with no IT dependency. As a result of deploying searchandising, Mercado’s eCommerce customers commonly realise immediate and significant increases in their conversion rates and basket size.

Mercado Software and Omniture will both be found on stand 202 at the E-Commerce Expo, at Olympia, on October 30 and 31. Mercado Software will be presenting two seminars on Optimising Online Conversions: Metrics Driven Merchandising and Searchandising 2.0. Omniture will be presenting on the topic of Introducing On-Site Behavioural Targeting.

/Ends

For more information, or to arrange an interview, please contact Simon Judges at immediate future on 0845 408 2031 / 07949 138017 or email simon.judges@immediatefuture.co.uk

Notes to editors:
About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,500 customers include ABN Amro, AOL, Center Parcs, eBay, Sony, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com

About Mercado Software
Mercado (www.mercado.com) is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Overstock.com, Blacks & Millets, DelightfulDeliveries.com, and MSN Shopping are just a few of the companies benefiting from Mercado’s solutions. For more information about Mercado Software, please visit www.mercado.com or call +44 (0)1628 509296.

Published on: 12:00AM on 30th October 2007