British web compliance expert Magus Ltd, has commissioned BSI British Standards to develop a Publicly Available Specification (PAS 124) for web standards. Web standards govern the effectiveness, function and appearance of a website, and include: brand, legal, accessibility, search engine optimisation (SEO), usability and technical standards.

Websites are increasingly the key communication vehicle for a company, its brand and products. Despite this, research from Magus shows that many of the world’s leading organizations don’t have formal brand and technical standards defined to govern their websites. Even those that do are failing to effectively implement or enforce them, achieving full compliance with less than 20% of their own web standards. The websites of these organizations significantly under-perform or damage the brand as a result.

PAS 124 will help to protect the significant investment organizations are making in their web presence and online brands, by establishing best practice for “defining, implementing and managing organizational web standards”. It will provide a clear framework to help organisations apply standards effectively to significantly improve online performance and protect the integrity of their brands.

Simon Lande, CEO, Magus commented: “The average global corporation spends millions of pounds on its global web presence, then does little to protect its investment. If you don’t effectively manage your website to the same stringent standards you would apply to other offline communication, you will not benefit fully from your brand online. You may even significantly damage it. Everyone understands this in principle, but few are doing anything about it in practice. The perceived complexity of managing and enforcing standards, in a dynamic and fast changing medium like the Internet, can seem like an overwhelming challenge. But, it doesn’t have to be difficult.”

He continues: “We have commissioned this independent specification to give clear guidance to organisations about how to take control of their websites. It will tell you what to look at as you define the standards that matter to you, how to go about implementing them across your web presence, and how to monitor and manage compliance on an ongoing basis. It will help organisations take control of the situation quickly.”

Mike Low, Director of BSI British Standards comments: “BSI British Standards is delighted to be working with Magus on this important first step towards a framework for best practice in web standards. The PAS will enable organizations and their suppliers to better understand the need for web standards and consequently provide more structured web solutions.”

The specification will be developed using a two-stage stakeholder consultation. A BSI steering group of independent stakeholders representing a cross-section of the industry will review and provide feedback on the best practice specification before it is put out for public comment. Organizations on the steering group include: Shell, Unilever, Institute of Directors, Interbrand, SDL, The Institution of Engineering and Technology (IET), Digitas, and The Localization Industry Standards Association (LISA).

New and existing best practice work in this area will also be considered in the PAS development. The final PAS will be publicly available in early 2008.

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Notes to Editors

Media Information:

Laura Adams
Marketing Manager
Tel: 020 7019 4702

About BSI British Standards:

BSI British Standards is the UK’s national standards organization, recognized globally for its independence, integrity and innovation in the production of standards and information products that promote and share best practice. BSI works with businesses, consumers and government to represent UK interests and to make sure that British, European and international standards are useful, relevant and authoritative.

For further information please visit:

A Publicly Available Specification (PAS) is a sponsored fast-track standard driven by the needs of the client organisations and developed according to guidelines set out by BSI. Key stakeholders are brought together to collaboratively produce a BSI-endorsed PAS that has all the functionality of a British Standard for the purposes of creating management systems, product benchmarks and codes of practice. After two years the PAS is reviewed and a decision is made as to whether it should be taken forward to become a formal British Standard.

About BSI Group

BSI British Standards is part of BSI Group, a global independent business services organisation that inspires confidence and delivers assurance to customers with standards- based solutions. Originating as the world’s first national standards body, the Group has over 2,250 staff in more than 50 global offices. The Group’s key offerings are:

- the development and sale of private, national and international standards and supporting information
- second and third-party management systems assessment and certification
- product testing and certification of services and products
- performance management software solutions
- training services in support of standards implementation and business best practice.

For more information on BSI British Standards contact:

Lucy Fulton
PR Officer
Tel: 020 8996 7248

About Magus (
Magus specialises in innovative web content engineering solutions. Magus supports many of the world's leading organisations by designing elegant and effective solutions to today's toughest online challenges. Magus's UK and international client portfolio includes: Unilever, AstraZeneca, The Institution of Engineering and Technology, General Electric, Lagardère, Arcelor, Shell, and five of the six largest UK law firms.

Magus's solutions are all based around precision delivery of content from the web, and include:

- ActiveStandards, which helps organizations stay on brand, online by tracking and managing corporate web standards compliance, worldwide
- RemoteSearch, the ultimate multi-site search engine, providing integrated search frameworks for enterprise websites
- CrucialInformation, the current awareness service for organizations with a challenging information brief, delivering premium-quality, strategic intelligence from the web and syndicated services.

For more information on Magus contact:

Laura Adams
Marketing Manager
Tel: 020 7019 4702

Published on: 12:00AM on 1st November 2007