Premier Foods, the UK's number one food manufacturer, has created a new award winning website for its family favourite brand Bisto.

The site, produced by Manchester-based digital marketing agency Code Computerlove (, has been designed to further enhance Bisto's successful 'Aah Night' campaign by providing a platform to encourage greater interaction with consumers. It has already won an industry accolade - taking a silver award for Best Consumer Site in the
2007 Fresh Creative awards (see for more information).

As part of Bisto's ongoing positioning, which encourages families to spend more time together and eat a proper home cooked meal, the 'Aah Night' site includes inspirational tips, ideas and recipes to help families to have a fantastic 'Aah Night' at home. Features include a checklist on how to create your very own 'Aah Night', a template for an 'Aah Night' invitation which people can personalise and send via the site and people can even make the 'Aah Night' campaign pledge using a sign up option.

The site also contains information on each product in the Bisto range; a section allowing people to view the brand's adverts and details of Bisto's 100 year heritage. The home page is designed as a typical family fridge, with notes and photos that visitors can click on to navigate around different sections of the site, taking them to cupboards with product information, a recipe book on the work top and brand adverts on
the TV in the kitchen.

Code Computerlove client services director, Andrew Davenport said: "As the market leader with 65% of the gravy makers market, and a 100 year heritage, Bisto is an intrinsic part of British culture. Our challenge was to capture the goodwill many feel towards the brand while ensuring that Bisto's online presence remains fresh, exciting and innovative.

"The internet represents a tremendous opportunity for brands to interact with their consumers: traditional channels such as TV and press are largely passive, but interactive media delivery adds a new level of complexity. So an 'Aah Night' website was an ideal next stage in Bisto's campaign, building on the awareness driven by current offline advertising to deliver an engaging brand experience."

Darryl Curtis, senior brand manager for Bisto, said, "Working with Code we have achieved our goal to create something very different to the average corporate website. We focused on three key objectives - to be engaging and rewarding as well as informative. With the 'Aah Night' site we provide consumers with a fun, inspirational and modern brand experience.

"The site has become the hub of the brand's 'Aah Night' campaign. It facilitates what the TV advertising can't do, enabling consumers to interact with the brand and take ownership of 'Aah Night'. Our online presence helps the brand to remain at the heart of family life, which it has been for almost 100 years, in a very modern and relevant way."

Code Computerlove ( is a full service digital marketing agency offering website design and build, re-building, maintenance and e-marketing. Formed in 1999, Code currently employs 48 people at its offices in central Manchester. Over the last five years, Code has won a total of 37 industry awards - including a Revolution award for best retail site in 2007 and three 'best agency' awards in 2006/7. Code's client list includes HMV, Waterstone's, Kimberly Clark Corporation, Transpennine Express, Premier Foods, NUS and Hillary's. Visit for more information.


For further information please contact:

Kirsty Hunt, Code PR, Tel: 07816 876091 or email:

Code also scooped a Gold award for best B2B website in this year's Fresh Creative awards with moodboard.

Published on: 12:00AM on 5th November 2007