Attendees to Learn Tips and Tactics to Maximize Online Sales and Profits Through the use of Alternative Payment Methods

(LONDON, United Kingdom – November 5, 2007) Truition Inc., the leading On Demand eCommerce Platform, today announced an On Demand webcast featuring PayPal and industry expert and Senior eCommerce Analyst at Forrester Research, Sucharita Mulpuru. The webcast will focus on the expanding marketplace for alternative payments in the world of consumer eCommerce, and how these new technologies can increase conversion rates for online sellers.

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With so many strategies being employed to boost online conversions these days, retailers often forget the importance of giving the consumer options and security during checkout. With the latest checkout and alternative payment options gaining in popularity, it is important for retailers and consumer manufacturers to understand how they can use these tools to address ever-present eCommerce challenges, namely conversion and shopping cart abandonment rates.

This On Demand webcast will address navigation of the landscape of new alternative payment players, growing top and bottom lines with alternative checkout tools and selecting the right alternative payment options for your eCommerce site.

About Truition:
Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. With more than 125 customers in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. Truition is headquartered in Toronto, Canada, with offices in Boston, London and Germany. Additional information on Truition is available at

Media Contacts:
Lisa McGregor
Truition Marketing Manager
Tel. 416.673.4233

Published on: 12:00AM on 5th November 2007