Mercado Software, the leading provider of eCommerce search and merchandising solutions, today announced that online retailers can now take advantage of Mercado’s new Search Engine Optimisation (SEO) module and service offering, greatly increasing the accuracy of product searches conducted by Web shoppers, and improving overall search rankings for online retailers.

By using the Mercado SEO module, online retailers of all sizes can now expose the hidden jewels of their product catalogue to major search engines while decreasing dependency on costly SEM programs to drive valuable buyer traffic.

In addition, Mercado has added much more scalability and power with the release of their native 64-bit platform. By doubling the total volume of SKUs supported, Mercado can handle the largest product catalogues while reducing hardware requirements. Mercado’s latest release introduces a new technology that streamlines the indexing process so that customers experience quicker search response times while being able to search and browse larger catalogues. The new platform also makes it easier for business owners to manage advanced merchandising strategies across large catalogues by reducing the number of data sets created.

Improving Natural Search through Catalogue SEO

The SEO module is compliant with the sitemap protocol used by search engines such as Google and Yahoo, making it easy for search spiders to crawl “hidden” product classifications and descriptions and enabling Web searchers to more easily find the products they are looking for – no matter where the products reside in the retailer’s database or how they are described. In addition, Mercado-generated sitemaps expose value-add content such as promotions and special merchandising content to search engines and their spiders.
The SEO sitemap generation capability supports a variety of page types including category pages, product pages, landing pages, and top keyword search pages. In addition to the new SEO module, Mercado provides URL rewriting, meta-data consulting, and dynamic linking services. By using Mercado’s SEO capabilities, online retailers no longer have to play the SEO game – that is, trying to figure out which keywords will return the best results, gambling against their competitors for the best terms, and always trying to hit the moving SEM budget target.

“With search engine marketing costs climbing to more than £10 per order on average, many online retailers are depending heavily on natural search to drive more shopping traffic to their sites,” said Corey Leibow, President and CEO of Mercado Software. “Through our SEO functionality, online retailers can easily and automatically optimise their sites to obtain greatly improved natural search rankings, thereby reducing their marketing costs while increasing traffic and conversion rates.”

Experts concur that retailers have an opportunity to greatly enhance search rankings and improve overall product exposure on the Web by making their product catalogues ‘search friendly’. Mercado invites interested parties to listen to a conversation between product search expert Susan Aldrich of the Patricia Seybold Group, and online marketing expert Alan Rimm-Kaufmann. Download the Podcast at http://www.mercado.com/synergies/.

/ends

For more information or to arrange an interview, please contact Simon Judges at immediate future on 0845 408 2031 / 07949 138017 or simon.judges@immediatefuture.co.uk

About Mercado Software
Mercado (www.mercado.com) is the leading eCommerce search & merchandising solution provider for multi-channel retail and B2B organisations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Blacks & Millets, GUESS? Inc., Macy’s, ShopNBC and Virgin Retail are just a few of the companies benefiting from Mercado’s solutions. For more information about Mercado Software, please visit www.mercado.com or call +44 (0)1628 509296.

Published on: 12:00AM on 7th November 2007