Thomas Telford selects Lyris for targeted recruitment emails to civil engineers

Thomas Telford (www.thomastelford.com), the commercial arm of the Institution of Civil Engineers (ICE) has selected email marketing specialist, Lyris UK (www.lyris.co.uk), to provide targeted job alerts for www.icerecruit.com, the official ICE recruitment website. ICErecruit.com provides a job board service, careers advice, and employer profiles for registered candidates.

Lyris ListManager was chosen as a powerful tool to enable candidates to state preferences, such as region, position and salary requirements, in order to receive emails about posts relevant to them. Accurate segmentation is critical in the civil engineering industry, which is made up of several sub-sectors with different and specific requirements that are reflected in job postings.

Matthew Smith, head of ebusiness at Thomas Telford, explains: “Sending candidates too much irrelevant information devalues the service which is being provided. Lyris enables ICErecruit.com to take into account factors such as the geographical area in which someone wants to work, as well as their niche specialism. As a result, every email that a member receives could potentially contain their ideal job.”

Emailed job alerts also enable Thomas Telford to measure response rates for campaigns and therefore help employers see return on investment for their spend on recruitment advertising. It demonstrates the effectiveness and value of personalised online recruitment via targeted email at a time when there is an excess of civil engineering positions on offer compared to candidates available.

Andrew Robinson, managing director at Lyris UK, comments: “Thomas Telford understands the benefits to candidates of offering positions that take into account their pre-stated requirements. However, it also recognises its responsibility to recruiters – many of whom are only just starting to trial the relatively new medium of online recruitment and want reassurance that they are investing their budgets in the most effective ways to find the right candidate for the position on offer.”

Smith concludes: “Working with Lyris to provide targeted job alert emails has improved open rates and click-throughs. This benefits both our candidates, who receive relevant information, as well as our recruitment advertisers who get accurate feedback on how well their campaigns are working.”

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About Lyris, Inc.
Lyris, Inc., (OTCBB: JLHY.OB) is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. Ziff Davis Media’s Baseline Magazine ranked the company No. 1 on its list of the fastest-growing software companies with sales under $150 million. Its core solutions—ListManager, EmailLabs, ClickTracks, Sparklist, Hot Banana and EmailAdvisor—provide a suite of best-of-breed tools for managing email marketing campaigns end-to-end, publishing and managing Web site content, creating landing pages and optimizing Web sites based on sophisticated, yet, easy-to-use Web analytics. Headquartered in Emeryville, California, Lyris also has offices in London. Global clients include Nokia and Adobe, and UK clients include Arsenal FC, Chinwag, Euroffice, NET-A-PORTER and Tate Online. For more information, please visit www.lyris.com/corporate, www.lyris.co.uk, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com

For more information, please contact:
Kate Alexander
Lyris PR (UK)
Tel: +44 (0) 20 8946 3739
Email: kate@alexander.co.uk

About Thomas Telford Ltd
Thomas Telford is the commercial arm of the Institution of Civil Engineers, and a leading provider of information for the international construction and engineering markets. The company publishes a comprehensive range of books, journals and electronic information products for the civil engineering community.
The Institution of Civil Engineers wholly owns Thomas Telford. A Royal Charter originally incorporated the Institution on 3 June 1828.
Thomas Telford ebusiness has been developing web sites and applications for the professional membership space since 1994. Led by Dr Matthew Smith, the team comprises a dedicated in-house team of designers, developers and project managers, experienced and skilled in the use of industry standard graphic design software and programming languages and technologies. ICErecruit.com was originally developed in 2004 as is the official online recruitment site of ICE.

For more information, please contact:
Andrea Hodson
Marketing Manager
Thomas Telford Ltd

Tel: +44 (0) 20 7665 2465
Email: andrea.hodson@thomastelford.com

Published on: 12:00AM on 8th November 2007