Deal covers Direct Line, Churchill, Green Flag, Privilege, Nat West and Devitt

RBS Insurance has selected OMG Network to run most of its affiliate marketing programme exclusively following a mammoth three month pitch process that included all the major UK networks.

The programme will come into effect from December and will include Direct Line’s and Churchill’s full range of general insurance and life insurance products as well as car and home products for Privilege and Nat West plus Devitt Motorcycle insurance.

David Catterall, Head of E-Business for RBS Insurance said: “As a result of the RBS Affiliate Network review we are very pleased to be working with OMG exclusively on the RBS insurance brands from December onwards. They have shown exceptional account management and service that has added significant value to our programmes. We look forward to continued growth as a result of this, for both us and our affiliates.”

OMG’s Managing Director, Oli Matthews, commented: “We are absolutely delighted to win the RBS Insurance account on an exclusive basis. It has been an incredibly rigorous review and pitch process so it is especially pleasing to go under the microscope in such a way and come out on top “

“As well as being part of RBS, these are all major brands in their own right and I’m in no doubt that our expertise in handling campaigns for big brands has contributed much to our success. We have had a relationship with RBS over the last two years and as a result we have been able to demonstrate the value of our unique hands-on approach to managing affiliates and our dedication to brand protection and service.”


For further information please contact:

Oli Matthews at Online Media Group on 01603 697779
Gordon or Liz at Maw Communications on 01603 505845

Notes to editors:

OMG Network has been running affiliate programmes for some of the UK’s biggest brands since 2002. Clients include; Norwich Union, Virgin, Marks & Spencer, RAC, CD Wow and Cancer Research UK.

OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. It is the most successful UK network in the financial and insurance sectors.

Published on: 12:00AM on 9th November 2007