have created a Countryside Catwalk for their
Horka equestrian competition range... have teamed up with How Now Productions to create an online video collection of their competition range set in their Countryside catwalk and modeled by real riders.

Each of their competition clothing each has its own video that shows the product up close with a full running commentary and music. The first of its kind, the aim is to provide online customers the ability to see the products as they move and in closer detail.

Horsedata have had a very positive response from its existing customers who like being able to see how the products will fit and look. Liz Stevens (Co Founder of HorseData) says

"Customers love the videos and really appreciate that we have used actual riders who aren't size 0 and fill the clothes like the average rider will. We have had such a great response that we will be producing new videos next year when the new collection comes out"

How Now Productions ( run by Simon Foster and Teresa Gallagher shot the film and edited and added the audio commentary. Their experience has led them to see that the online buyer is expecting more and more as a result of developments in technology.

Sally Golland - Press and Marketing Manager for
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Published on: 12:00AM on 9th November 2007