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Following a 3-way pitch, Weapon7 has been appointed by Nissan and MG OMD to develop a participation-based interactive TV campaign. Appointed this month the campaign is expected to go live in March. The campaign will be for the Nissan 350Z, which launched last October.
Yasmin Al-Jeboury, Brand marketing Manager at Nissan is enthusiastic about appointing Weapon7. She explains: “Nissan 350Z is the new ‘genuine’ sports car from Nissan. The new Nissan combines power with style repositioning Nissan as an innovative brand reaching a new, younger and more affluent audience.
“Weapon7’s idea for consumer participation continues the theme of innovation. They produce work that involves the audience in the brand and inspires consumers to participate – building a relationship with the consumer. You just need to take a look at the work they did with Adidas, the ‘COG’ advert and the Robbie Williams video, to understand the real value in developing participation based TV campaigns,” continues Al-Jeboury.
Weapon7 pitched to both Nissan and MG OMD at the end of last year and the appointment was confirmed this week.
According to Simon Smith, creative director at Weapon7: “Our aim has always been to use our creative experience and the results of our successful projects to continually reposition interactive TV. Both MG OMD and Nissan are able to see the bigger picture for interactive TV and they want this campaign to be pioneering.”
Nissan was the first car manufacturer to use Interactive TV and this will be Nissan’s fifth campaign. The interactive TV campaign from Weapon7 is expected to launch in March.
Aaron Gallagher, Planner/Buyer at MGOMD says, “The 350Z presented us with an opportunity to push the Nissan brand forward through interactive TV. We put the creative challenge to the market and Weapon 7 answered the brief in a stylish and innovative way.”
01932 706 810
07803 898 511
Interview with Creative Director, Simon Smith, is available on request to Katy Howell 01932 706 810
Weapon7 is an independent creative partnership focusing iTV. The company's aim is to create attractive and persuasive interactive television products that capture the imagination of the viewing public and the industry.
Weapon7 realises the potential of digital media and interactive television through expert strategy, creative and production services.
Weapon7's founders offer a formidable range of experience across each of the UK platforms and have created outstanding creative executions for industry leaders including EMI:Chrysalis, Static, Carlton, MTV, UPC, Hasbro, Open, BMP, P&G and Sony.
Published on: 12:00AM on 17th February 2004